Acquisition Marketing Agency Acquirgy Launches DRTVLab™ Product/Service Analysis Program

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New program identifies and analyzes key factors that typically determine the potential success of a direct response TV program.

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This process has been instrumental in finding products and services that have gone on to become DRTV successes.

Acquirgy has developed a highly focused methodology of evaluating new products and services for their Direct Response TV (DRTV) potential. Based on a long history of DRTV success for clients SHARK, Ninja, Western Union, Intuit, Kraft , Icon Fitness, eDiets, Hoveround and other D2C clients, acquirgy has crystallized numerous factors which must be present for a DRTV multichannel marketing campaign to achieve client objectives.

The company has generated billions in revenues via DRTV with a management team that has experience with over 300 campaigns. The factors acquirgy uses to find DRTV winners include:

  •     Market size potential
  •     Competitive assessment
  •     Multi-channel opportunities
  •     Margin analysis
  •     Intellectual property
  •     Product/Service Uniqueness
  •     Demonstrability of product attributes

In addition, the company has developed a DRTV Criteria Score, a numerical calculation that scores and combines 25 factors. “This method enables us to identify potential winners while reducing our involvement with less than superior offerings,” said acquirgy President Steven Morvay. “This process has been instrumental in finding products and services that have gone on to become DRTV successes,” he added.

Adds SVP, Business Development, Linda Chaney, “Our clients tell us that 9 out of 10 campaigns we create and execute for them are successful based on their metrics. Conversely, the industry recognizes 1 in 10, at best, DRTV campaigns are successful. Our high success rate is due to careful up front planning, that sometimes leads to our recommendation to not do DRTV, as well as extensive financial modeling and forecasting.”
To learn more about DRTV Lab and related services, go to:

About Acquirgy

Acquirgy ( is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.


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Irv Brechner
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