Are Non-Profits At Risk Of Missing Out On Holiday-Cause-Shopping Windfall? Crunches The Numbers

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Cause-Shopping, also called Consumer Philanthropy or ShopAnthropy, has been around for over a decade. However, the fundraising tool that takes advantage of retailer affiliate percentages is still little known by the public and often underused by Non-Profit Organizations. Non-Profits are missing out on a possible windfall during the holiday shopping season.

Shop+Support Facebook Tab

“Don’t leave money on the table!
If only 10 000 supporters spend 25 dollars a month online
and generate an average of 3% in earmarked donations,
that results in 7,500 dollars in donations.”

Cause-shopping engine is issuing an alert to affiliated non-profit organizations and interested non-profit organizations in the U.S., Canada, the European Union and Great Britain. As the holiday shopping season gets underway, the average American is estimated to spend US $704.00 this year on gifts and miscellaneous holiday items. Estimating that this sum can generate a conservatively calculated 3% in earmarked donations, the resulting total per shopper could add up to $21.12. Organizations such as Surfrider Foundation with over 50 000 members and nearly 160 000 Facebook friends could benefit from hundreds of thousands of dollars in added revenue at no personal cost to their donors.

Corine Couwenberg, president: "My company offers several fundraising tools that incorporate ShopAnthropy in the online shopping process automatically. We collect the percentages from hundreds of our affiliated retailers and donate the sum total to our participating non-profits. Essentially, we turn online shopping into automatic online giving - at no cost to the shopper. In the current economic climate, this can be very helpful to non-profits. We urge organizations not to leave money on the table!"

The fundraising tools consist of the non-profits private label online shopping malls, the search engine toolbar widget EZ Shopper app and the newly added Facebook Shop+Support tab that links organizations' Facebook pages straight to their online shoppingmalls.

To learn more, reporters and non-profits are encouraged to contact NPSM.


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Marion Renk-Rosenthal

Corine Couwenberg
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