Seattle, WA (PRWEB) November 24, 2011
The Snow Leopard Trust, a Seattle based wildlife conservation organization has reached the finals of the BBC World Challenge. The Snow Leopard Trust and two other finalists received the most votes from worldwide supporters of the 12 organizations selected to compete. By reaching the finals, the Trust will receive a minimum prize of $10,000 for conservation of the endangered snow leopard. The final results will be announced during an event televised by BBC World News on December 3rd.
ABOUT THE SNOW LEOPARD TRUST:
Snow leopards are one of the most endangered big cats in the world. They are found across 12 Asian and Eurasian countries from Afghanistan to Bhutan, and experts believe as few as 4,000 exist in the wild. The Snow Leopard Trust utilizes a community-based conservation approach to partner with families sharing snow leopard habitat in order to alleviate conflict between human and wildlife throughout Central Asia.
Snow Leopard Enterprises, the program selected to compete in the World Challenge, provides training to local women in Central Asia on how to create handicrafts from raw wool, which the Snow Leopard Trust then sells on their behalf. The money raised is returned to the communities, who sign conservation contracts where they pledge to protect the snow leopards living in their area.
"The Snow Leopard Enterprise Program works with over 400 families in three countries to protect the endangered snow leopard and improve each person's quality of life. In 2010, every pledge to protect snow leopards was upheld, meaning snow leopards were kept safe, and each community received a generous conservation bonus in appreciation for their efforts." Brad Rutherford, Executive Director of the Snow Leopard Trust
The products created through the Snow Leopard Enterprises program are sold in zoo gift shops and retail outlets around the world as well as through the Snow Leopard Trust’s online store http://www.snowleopard.org/shop/
ABOUT THE COMPETITION:
The BBC World Challenge is an annual competition run by BBC World News and Newsweek Magazine in association with Shell. It highlights and rewards small businesses that use innovation and entrepreneurship to bring economic, social and environmental benefits to communities around the world. More than 600 proposals were submitted in 2011. A panel of judges selected 12 projects to compete. The top three finalists were chosen by the public based solely on the number of votes. The first place winner will receive $20,000, a feature in Newsweek Magazine, and a special on BBC World News.
CONTACT FOR MEDIA INQUIRIES:
NOTES TO THE EDITORS:
About BBC World News:
The BBC attracts a weekly global audience of 225 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.
BBC World News, the BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC's commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and around 300 million households and 1.8 million hotel rooms. The channel's content is also available on 129 cruise ships, 40 airlines, 22 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbcworldnews.com
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