Celebrity Cause Marketing Just Got Easier

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Dympol’s Charitable Checkout is a performance-based cause marketing platform that lets fans give to celebrity-endorsed charities and get rewarded with brand-sponsored discounts and public thanks from their heroes on social networks. Last week’s integration of Charitable Checkout into FanBridge’s partner ecosystem and a newly forged agreement to provide similar functionality to the thousands of music artist and record label clients of The Orchard’s Marketplace, marks a new phase in Dympol’s growth, and makes the free platform accessible to a much larger universe of Influencers.

We see Dympol's Charitable Checkout offering as a unique way to generate money for worthy causes that simultaneously creates a win for the fans, the brands, and the Influencers.

Created by founding Bad Religion drummer, Jay B. Ziskrout, Dympol’s celebrated Charitable Checkout is a performance-based cause marketing platform that lets fans give to celebrity-endorsed charities and get rewarded with brand-sponsored discounts and public thanks from their heroes on social networks.

Since it’s release in May, influential people and organizations in music, sports and entertainment have had the opportunity to work with Dympol to leverage the power of Charitable Checkout. However, last week’s integration of Charitable Checkout into FanBridge’s new partner ecosystem marks a new phase in Dympol’s growth, and makes the free platform accessible to a much larger universe of Influencers.

FanBridge clients can now quickly assemble custom versions of Charitable Checkout and publish them on their Facebook pages. They can even select from a pre-matched list of brand sponsors.

Jason Small, FanBridge Director of Strategic Partnerships commented, "FanBridge is happy to have Dympol in the initial launch of our partner ecosystem. We see Dympol's Charitable Checkout offering as a unique way to generate money for worthy causes that simultaneously creates a win for the fans, the brands, and the Influencers."

The first music artists to take advantage of the new functionality include New Zealand’s groove masters Sola Rosa who kick off their US tour on November 29th [Visit http://on.fb.me/tJM9iP and Tatiana Kochkareva, who’s new album "Infinity" hits in the USA on December 1st. [Visit: http://on.fb.me/vcRosp .

In the wake of this major launch, Dympol has just signed an agreement to provide similar functionality to the thousands of music artist and record label clients of The Orchard’s Marketplace.

Jaclyn Ranere, The Orchard VP, Product Marketing said, “Dympol lets our clients choose the charitable organizations to feature, makes it super simple for fans to donate and, if the warm and fuzzy feeling of giving back isn't enough, the fans also receive a reward from the artist and/or sponsor. We're excited to offer Dympol in The Orchard's Marketplace.” Dympol’s integration into
The Orchard Marketplace is expected to be complete in time for the holidays.

Dympol Founder and CEO Jay Ziskrout commented, “We are genuinely excited to be partnering with such quality organizations as FanBridge and The Orchard. We are also thrilled to be working with so many cool brand advertisers who are providing discounts and coupons to those followers that give to celebrity-endorsed causes.”

Current Dympol advertisers include Hurley (http://www.hurley.con), Ultimate Ears (http://www.ultimatears.com), Orisue Clothing (http://www.orisue.com), Heyday Footwear (http://www.heydayfootwear.com), and Lark Technology (http://www.lark.com).

Richard Vaughn, Marketing Director of Orisue added, “As a brand, to be able to accomplish our need to advertise and generate awareness, it's great that we have the opportunity to be giving back in the same stroke.”

Darin Hager, Heyday Footwear’s Chief Everything Officer exclaimed, “Our partnership with Dympol allows us to leverage the hottest musicians’ fan bases and expose them to a taste of Heyday. When you add the good karma of contributing to the artists' favorite charities, it becomes a truly special partnership."

Ziskrout continued, “This is just the beginning. We have several other major deals of this type in the works with more announcements coming soon. For the moment, I’ll share that in just a few weeks our Co-Founder Tammo Mueller and his technical team will be making it easier for even more people to participate: In December, Dympol will launch a Charitable Checkout Creation App that will be open to the public. Anyone with a website, blog or Facebook Fan Page will be able to create their own Charitable Checkout widget in minutes.

About Jay Ziskrout:
As a musician, Jay co-founded the ‘80s punk band, Bad Religion. Professionally, he served as VP Promotion for Arista/BMG responsible for numerous #1 hits, launched Epitaph Europe in The Netherlands as Managing Director, founded Grita! Records / LatinoVision.com, and served as COO of The CMJ Network.

About FanBridge:
FanBridge is a fan relationship management and marketing platform that merges email and social media channels with direct-to-fan engagement tools to grow, engage and monetize fan bases for brands and influencers. FanBridge currently manages more than 120 million valuable fan relationships and recently expanded its suite of offerings to include fan-targeting technology and custom social media ad solutions.

About The Orchard:
The Orchard, a pioneering independent music and video distribution company operating in more than 20 global markets, provides an innovative and comprehensive sales and marketing platform for content owners. With industry-leading technology and operations, The Orchard’s creative, tailored approach streamlines its clients’ business complexity while amplifying reach and revenue across hundreds of digital and mobile outlets around the world, as well as physical retailers in North America and Europe.

About Orisue:
Orisue is a Southern California based lifestyle men's clothing brand specializing in unique and premium quality apparel. The word Orisue is one of the original names for Oragami, the traditional Japanese form of paper folding. Similar to paper, fabric is plain until it is birthed with design, color, and stitching. Orisue uses this inspiration to create meticulously detailed, high quality garments that are timeless in design yet original in their conception.

About Heyday Footwear:
Heyday Footwear is a design driven, lifestyle footwear brand for young, hip, wired taste makers. The company was founded in 2006 by footwear industry veteran designer Darin Hager who has worked as a corporate designer for brands including Puma, Sperry Top-Sider, and DKNY. Brand ambassadors include IAMMEDIC, Hot Chelle Rae, Jay Sean, Flo Rida, cast members from So You think You Can Dance, True Blood and Project Runway. It's not hype, it's Heyday.

For more information, please contact Dympol media relations on +1-877-396-7650, or media(at)dympol(dot)com or visit http://dympol.net.

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