Mobile Veteran Joins TapIt!™ as CTO to Lead Development of Proprietary Mobile Ad Platform

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Chris Richards joins TapIt!™ to build proprietary mobile ad platform with real time bidding, in-depth targeting and auto optimization capabilities.

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Chris's leadership and ability to adapt to an ever-changing mobile climate makes him the perfect fit for our company, and we look forward to working together to continue building innovative products and technologies.

TapIt!™, the brand performance mobile advertising company, is proud to announce the addition of Chris Richards as Chief Technology Officer. As a mobile advertising veteran, Chris was Millennial’s Media’s fourth hire and was the lead engineer for rich media, product innovation groups and development of Millennial’s self-service platform, Decktrade. In addition to the mobile space, Chris led Missile Defense visualization efforts at Raytheon with respect to real-time data processing, sensor monitoring and simulation test events.

As a technology leader and mobile pioneer, Chris has a surplus of experience and a clear understanding of both the needs of clients and the necessary capabilities of a state-of-the-art mobile ad platform. With his extensive background in architecting and implementing scalable software systems in both the commercial and government arenas, the TapIt! team is confident that Chris will continually improve TapIt!’s technologies and ensure that Tapit! remains on the cutting edge of innovation in the mobile ad space.

“We are thrilled to have Chris as a member of our dynamic team. His vast domain experience in mobile advertising technology has given us an expedient entrance to the mobile marketplace as well as a game-changing platform that both our team and our partners are extremely excited about,” said Giancarlo Maniaci, TapIt!’s CEO. “Chris's leadership and ability to adapt to an ever-changing mobile climate makes him the perfect fit for our company, and we look forward to working together to continue building innovative products and technologies.”

About TapIt!™
TapIt!™ is a leading independent mobile advertising company. With advanced technology and proprietary tools, TapIt!™ is dedicated to serving our agencies partners, brands and advertisers alike to accomplish successful mobile executions. We are obsessed with meeting the needs application developers seeking to maximize ad revenue and leverage our unique line up of ad units, growing demand and unprecedented service. With an emphasis on Brand Performance, TapIt!™ focuses on the metrics and goals that make our partners successful. Come check us out: http://www.tapit.com for more information or follow us on Twitter at @tapitmedia.
Mobile developers can visit http://clients.tapit.com to find out how you can make more by monetizing you app with Tapit!

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