Conshohocken, PA (PRWEB) November 28, 2011
The exploding use of smartphones is putting increasing pressure on college admissions and marketing professionals to make sure their websites and other sources of information are mobile friendly. A recent webcast from student recruiting firm TargetX has provided a series of key facts and takeaways that will help schools improve their mobile marketing efforts.
In its latest "Free on Friday" webcast, entitled Mobile Matters, TargetX paired two of higher education's most popular speakers and respected marketers -- Bob Johnson, President of Bob Johnson Consulting, and Brian Wm. Niles, co-founder and CEO of TargetX.
To access a recording of the 39-minute webcast, visit http://www.targetx.com/tgtxwebcasts
The number of people using smartphones to go online is already significant and is rising rapidly, says Johnson, especially among college-bound teens. "This is how they come into our websites and explore what we have online," he reported during the webcast. "They're using their mobile devices for web browsing -- and more. They want to be able to calculate college costs, schedule campus visits, watch videos, access social media and complete an application form."
Colleges need to realize that the students they're targeting for enrollment are used to accomplishing all kinds of activities on other sites they're visiting with their mobile devices, said Niles. So they expect to be able to do the same when they go to a college website.
"And that's rarely the case," Niles added. "There's a surprising lack of those capabilities when you use a mobile device to visit school sites. That's a big area where colleges need to catch up."
Other observations and recommendations from Johnson and Niles include:
- College marketers and recruiters should investigate for themselves how their websites look and function on their smartphones -- and then do the same with their top five competitors.
- Make sure that a well-designed mobile homepage doesn't frustrate visitors by taking them to regular web pages that have not been mobilized, filling the small screen with blocks of copy.
- Identify the critical content and top tasks that are most important to prospective students and make those the priorities of your mobile-friendly site.
- Remember that recruiters also need to take advantage of mobile devices, so make sure they have access to prospective student data anytime and anywhere they need it.
The monthly "Free on Friday" webcasts from TargetX are aimed at helping colleges recruit best-fit students. The annual holiday webcast -- typically among the best-attended events in the series -- is scheduled for December 9th from 3:00 to 3:30 p.m. Eastern time. TargetX's Jeff Kallay and Trent Gilbert will host "Admissions' Wish List for Santa," where they will share with viewers ideas on what they'd like to see happen in the industry.
To join the December 9th webcast, visit Facebook.com/TargetX and click on the "Like us on Facebook" button.
TargetX is a unique student recruiting company that offers both technology tools and consulting services designed to help colleges recruit today’s more sophisticated, web-savvy students.
Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing. More recently, TargetX launched an Education & Training Center (ETC) where admissions professionals can collaborate and brainstorm with colleagues and thought leaders through coursework and office retreats.
For more information, visit http://www.targetx.com