Fatboy® at Art Basel Miami Beach

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Fatboy® will be lounging in Miami Beach with art enthusiasts from all over the world.

The Fatboy® buggle-up can go just about anywhere but Art Basel Miami Beach is an ideal setting to lounge and enjoy dynamic international artists.

"We are honored to be an Official Provider for Art Basel Miami Beach and to assist in enhancing the show experience for visitors from all over the world,” said Paula Masters, President of Fatboy USA.

Fatboy®, a leading trendsetter in lifestyle products, announced today it will be an Official Provider of the 10th edition of Art Basel Miami Beach. From December 1 – 4, Art Basel Miami Beach will bring together more than 260 leading galleries from North America, Europe, Latin America, Asia and Africa to take part in this memorable event, showcasing works by more than 2,000 artists of the 20th and 21st centuries.

Over the past ten years, Art Basel Miami Beach rapidly developed from a vibrant newcomer on the global art scene to the leading international art show in the Americas. The list of participating galleries, chosen by the Selection Committee, makes Art Basel Miami Beach the most prestigious art show of the Americas, featuring both established and emerging galleries.

Under the helm of Paula Masters, President and Managing Director of Fatboy USA, the Fatboy® brand has established itself as a trend-setting company offering innovative lifestyle products all designed with a creative twist. Masters explains, “Fatboy is at the forefront of the design industry and known for its innovative approach to seating options. We are honored to be an Official Provider for Art Basel Miami Beach and to assist in enhancing the show experience for visitors from all over the world.”

To mark its 10th edition, Art Basel Miami Beach has inaugurated a new collaboration with the Bass Museum of Art on the Art Public sector, which will transform Collins Park with unique artworks and performances by renowned artists and emerging talents. For the first time, Art Video will be presented in SoundScape Park on the large-scale outdoor projection wall of the New World Center, designed by Frank Gehry. The Fatboy® original and Fatboy® buggle-up will be available at Art Public and Art Video in an array of vibrant colors, creating an inviting and functional space where event-goers can relax and enjoy the performances and screenings.

“As a longtime fan of Art Basel Miami Beach, I am pleased to have this opportunity to expose the art world to the Fatboy® brand. Art Basel Miami Beach features established and emerging galleries that are exciting, cutting-edge and timeless, which aligns perfectly with our iconic lifestyle products.” said Masters.

For more information on Art Basel Miami Beach, visit artbasel.com or facebook.com/artbaselmiamibeach.

Fatboy®

Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. The Dutch company has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over fifty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting http://www.fatboyusa.com and http://www.facebook.com/fatboyusa.

Art Basel and Art Basel Miami Beach

From December 1 through 4, Miami Beach, Florida, hosts the 10th edition of Art Basel Miami Beach, the most prestigious art show in the Americas. More than 260 leading galleries from North America, Europe, Latin America, Asia and Africa will take part, showcasing works by more than 2,000 artists of the 20th and 21st centuries.

Art 43 Basel will take place in Basel, Switzerland from June 14 to17, 2012. The world's premier international art show for Modern and contemporary works, Art Basel features nearly 300 leading galleries from North America, Latin America, Europe, Asia and Africa. More than 2,500 artists, ranging from the great masters of Modern art to the latest generation of emerging stars, are represented in the show's multiple sections. The exhibition includes the highest-quality paintings, sculptures, drawings, installations, photographs, video and editioned works.

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Paula Masters
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