SMS Text, Email and Social Media Drive Immediate Member Involvement in Youth Education, Fundraising and Grant Making Efforts for the SoCal Olympians and Paralympians

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Trumpia’s All-In-One Multi-Channel Marketing Platform Boosts Member Engagement, Delivering SMS RSVPs from Nine Volunteers Within 24 Hours, Increasing Facebook Likes by 33 Percent

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Olympians rarely look at their emails. So, it took a lot of phone calls and tons of follow-up – and perhaps as long as three weeks -- to obtain the results that we realized in just a few days by using the Trumpia platform

The Southern California Olympians and Paralympians has significantly boosted member involvement for its programs since using Trumpia’s All-In-One Multi-Channel Marketing platform, which offers mobile text, email, voice broadcast, IM and social media messaging in a single platform.

Some of the many initiatives of the organization include its Koroibos Foundation, which raises funds to provide grants for athletes who hope to compete in future Olympiads -- such as London 2012 -- as well as its World Fit and Ready, Set, Gold! programs, which help place speakers in elementary, middle and high schools. These youth education programs inspire and motivate students to look toward exercise, health, good nutrition and fitness as guidelines for their entire life.

The Southern California Olympians and Paralympians has been leveraging mobile text, email and Facebook to provide information about grant programs and enlist the help of US Olympian and Paralympian athletes who serve as speakers in the classroom and participants at events.

Since adopting the Trumpia platform, the organization has more quickly and efficiently gained the participation from its members in each of its various activities, programs and events.
The organization has built a significant mobile text marketing database after using its July and August email and Facebook campaigns to get people to opt-in to receive its new SMS marketing campaigns. Then, for its SMS request for speakers in mid-August, the Southern California Olympians and Paralympians received responses within 24 hours from nine people who committed their time to volunteer.

Similarly, after receiving a large donation and sending out a SMS text campaign to solicit grant applications, the organization gained 14 responses within 48 hours. And when seeking someone to present a medal at the Cycling Nationals event, the Southern California Olympians and Paralympians also used Trumpia’s mobile text marketing solution to quickly gain 12 responses within 24 hours.
Since using Trumpia to better engage its Facebook fans, inviting people to text its keyword, OLYMPIANS to its short code, 99000, the organization has enjoyed a 33 percent increase in Facebook Likes, a 21 percent increase in post views and an 11 percent increase in post feedback.

“Fifty Southern California schools rely on our program to help ensure that students stay motivated in achieving fitness and academic excellence,” said Cathy Marino, president of the Southern California Olympians and Paralympians. “As a result, communicating immediately and effectively with our members is absolutely crucial. Using Trumpia as our main communication system makes a big difference, giving us a much more active way to engage our members and carry-out our mission of sponsoring Olympic hopefuls.”

Added Marino, “Olympians rarely look at their emails. So, it took a lot of phone calls and tons of follow-up – and perhaps as long as three weeks -- to obtain the results that we realized in just a few days by using the Trumpia platform.”

“The Southern California Olympians and Paralympians use of Trumpia illustrates how our All-In-One platform can help all types of organizations combine mobile text, email and social media messaging to involve their members and customers on a much more personal and effective level,” said Derek Rhie, director of sales and support for Trumpia. “Were very pleased to be able to help the organization use multi-channel communications to boost their response rates and grow their organization – all in an affordable and highly impactful way.”

About The Southern California Olympians and Paralympians

The Southern California Olympians and Paralympians (SCOP) helps fund the dreams of future Olympians and Paralympians; coordinates member appearances at youth, community and corporate events; offers fellowship to members of past and current Olympic teams; and supports the creation of an active, visible worldwide Olympian organization. More than 800 Olympians and 300 Paralympians from past and present Olympic Teams who live and work in Southern California draw upon their athletic experiences to inspire and pass on Olympic ideals to our communities and to enrich the lives of the youth of Southern California. The SCOP holds telephonic board meetings, stages a Welcome Home Dinner for Olympians after each summer Olympic Games, provides speakers to local community groups, participates in celebrity golf tournaments and provides grants to Olympic and Paralympic hopefuls through its Koroibos 501C3 charity.

About Trumpia
Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia’s multi-channel technology that integrates every popular messaging channel and the most comprehensive set of mobile text marketing features in the industry today. In doing so, Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia’s patented technology directly from Trumpia or through one of its resellers. With Trumpia’s White Label Reseller program, savvy marketers are creating their own branded website using Trumpia’s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia’s support team is available to serve customers seven days a week -- Monday through Friday, 7:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia’s All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-707-3030.

Media Contact:
Andrea Corry
(925) 640-5482


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