New Insights by TRIA Beauty Reveal New Trend Amongst Women: Women in the UK Get the Grooming Habit

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Home laser hair removal brand TRIA Beauty reveals a new focus in grooming habits among women in the UK. Research shows that a large percentage of women choose to aspire to a groomed look in order to feel more confident.

The well-groomed woman, once viewed as a throwback to the 1950s, is seeing a huge revival thanks to the likes of Kate, Duchess of Cambridge, Pippa Middleton and TV shows such as ‘Mad Men’ - according to home laser hair removal brand TRIA Beauty.

Nearly 70 per cent (68%) of women in the UK say they remove body hair because they like to feel groomed - and one in four (21%) say they have become more vigilant about hair removal over the last three years - which indicates a new focus on good grooming practice.

"We are seeing a huge revival of a ‘groomed look’ amongst women in the UK," said psychologist Honey Langcaster-James. "Research demonstrates that nearly half of women do it because it boosts their confidence (45%). This is driven by a number of different factors. When they’re feeling well groomed, women feel more superior than their less groomed counterparts. They feel ready to tackle anything life throws at them - both in their professional and personal lives." Continued Honey.

Not surprisingly, singletons are most likely to focus on hair removal as a way of boosting confidence with over half (55%) citing this as a reason. As women get older, however, they are less in need of a confidence booster. Two thirds (61%) of 18 - 24 year olds cite boosting confidence as a key reason for hair removal which then drops significantly to a third (33%) amongst the 55+ age group. "As women get older, there are a multitude of reasons why they focus less on grooming. It’s likely they rely less on outer confidence - as they have more inner confidence. In addition, they are less likely to be able to spend time on themselves as they have more going on." Said Honey Langcaster-James.

TRIA Beauty offers light based skin care treatment products for at home use. The TRIA Laser for home laser hair removal is available in the UK. For more information about TRIA Beauty and permanent hair removal please visit the TRIA Beauty website.


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Jane Seaton
TRIA Beauty
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