RS Metrics Optimistic about Black Friday Traffic

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Preliminary Satellite Data Shows Robust Mall Parking Lot Traffic Entering the Holiday Season

Traffic is Strong at US Malls This Holiday Season

Traffic is Strong at US Malls This Holiday Season

2011 is shaping up to be a steady holiday shopping season in terms of traffic regardless of high unemployment, instability in Europe, or ongoing US debt issues

Remote Sensing Metrics reported today that measurements of car traffic at US malls on the weekends leading up to Black Friday were running even with last year and encouragingly above 2008 or 2009 levels.

On the last Saturday in October mall parking lot traffic grew 11% above 2010 with lots at 39% full versus 35% last year. 2008 and 2009 saw lots at 37% and 29% full respectively.

Parking lots were 38% full on the first Saturday of November 2011, matching last year’s fill rate, while 2008 and 2009 saw depressed levels of 27% and 23%.

Shoppers took a bit of a breather two weekends prior to Black Friday as car traffic for November 12th, 2011 dropped to 27%, which was a 7% decrease versus 2010’s 29% average fill rate. On the same Saturday in 2008 and 2009 lots were 26% and 31% full respectively.

Big increases in retail traffic are normally seen starting on the Saturday prior to Black Friday weekend. In 2010, malls were over 40% full for the first time since 2007.

RS Metrics clients have exclusive access to data for Saturday, November 19th through Black Friday weekend and all of December, including individual store-by-store breakouts used to help predict comparable sales or "comps".

“2011 is shaping up to be a steady holiday shopping season in terms of traffic regardless of high unemployment, instability in Europe, or ongoing US debt issues” says Tom Diamond, President and CEO of RS Metrics. “Lower end consumers continue to struggle, but many middle class Americans have found a comfort level and are becoming much more confident since the depths of the recession in 2008 or 2009.”

RS Metrics uses proprietary data and analysis based on remote sensing technology to determine year-over-year traffic growth, market share, and comps forecasts at major retailers and restaurants. Results can be broken out by region, zip code, store format, local demographics, and more. Contact Remote Sensing Metrics at 312-282-4600 or info(at)rsmetrics(dot)com for more information.

About Remote Sensing Metrics, LLC

RS Metrics provides corporate, investor, and government clients with proprietary data based on quantitative analysis of high resolution satellite imagery and climate data. Our Retail Chain Parking Lot Traffic Analysis products involve monthly and quarterly analysis of retail parking lots to determine year-over-year traffic growth, market share and comps forecasts. Results can be broken out by region/zip code, store format, local demographics, etc. We partner with leading satellite imagery companies for global coverage and technical capabilities, and have access to several years of historical imagery in our archives. RS Metrics was founded in 2008 by executives from corporate and investor strategy consulting, satellite imagery, and geographic information systems companies. For more information visit http://www.rsmetrics.com.

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