Spectacular Result for unique SWATCH Auction and Sale of Historic Blum Collection of over 4,363 Swatch Watches in Hong Kong Totaling HKD 51,707,500/USD 6,618,560

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Hong Kong- Phillips de Pury & Company is thrilled to announce the results of its first auction in Hong Kong. The auction of an extraordinary collection of Swatch watches at the Four Seasons Hotel totaled HKD 51,707,500/USD 6,618,560 selling 100% by value and 100% by lot.The SWATCH BLUM COLLECTION which was sold as a single lot totaled HKD 51,060,000/USD 6,535,680 and was sold to a buyer from mainland China.

We are thrilled this collection and important part of the history of watches and design has sold for such a strong price which saw lively competition in the room and the phone bank.” Simon de Pury, Chairman Phillips de Pury & Company.

Hong Kong- Phillips de Pury & Company is thrilled to announce the results of its first auction in Hong Kong. The auction of an extraordinary collection of Swatch watches at the Four Seasons Hotel totaled HKD 51,707,500/USD 6,618,560 selling 100% by value and 100% by lot.The SWATCH BLUM COLLECTION which was sold as a single lot totaled HKD 51,060,000/USD 6,535,680 and was sold to a buyer from mainland China.

The Blum Collection, one of the most complete collections of its kind, a fascinating assembly of 4,370 items includes a large number of prototypes, hybrids and production variants never offered for sale. Many of the rare prototypes date from the exciting development period prior to commercial release of the first Swatch watches in the early 1980s.

“Tonight’s result was the passionate response to the offering of an iconic collection which is a true reflection of Contemporary Culture. We look forward to our future sales in Asia.” Finn Dombernowsky, Managing Director Europe, Phillips de Pury & Company.

Top 8 Lots
8 THE BLUM COLLECTION, HKD 51,060,000/USD 6,535,680
7 MY SWATCH, HKD 275,000/ USD 35,200
4 SWATCH, Special Edition Helmut Newton watch, HKD 156,250/ USD 20,000
6 SWATCH BELL, 1996 OLYMPIC GAMES ATLANTA Bell, HKD 62,500/ USD 8,000
3 ALESSANDRO MENDINI, Windsurfing, HKD 52,500/ USD 6,720
2 PAOLO PININFARINA, Discus, HKD 43,750/USD 5,600
5 SWATCH, Special Edition Phillips de Pury & Company watch, HKD 32,500/USD 4,160
1 PAMELA ANDERSON, Basketball shoes of Shaquille O’Neal, HKD 25,000/ USD 3,200

PHILLIPS de PURY & COMPANY
Founded in London in 1796, Phillips de Pury & Company is an international art company that conducts auctions of Contemporary Art, Design, Photographs, Editions and Jewelry, as well as private sales and selling exhibitions. As the only international auction house to concentrate on contemporary culture, Phillips de Pury & Company has established a position within the art world as the contemporary tastemaker conducting sales and exhibitions in New York and London.

For further information, please contact:

Giulia Costantini
Head of Communications
gcostantini(at)phillipsdepury(dot)com
+44 20 73184010

Fiona Mc Govern
Communications Assistant
fmcgovern(at)phillipsdepury(dot)com
+44 20 73184010

Enquiries:
swatch(at)phillipsdepury(dot)com

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Fiona McGovern
Phillips de Pury & Company
02073184028
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