Facebook is a feel-good way to bring the core message of the Radio City Christmas Spectacular beyond Radio City Music Hall and across the globe.
New York, NY (PRWEB) November 25, 2011
The Radio City Christmas Spectacular is connecting loved ones across the globe through its new Facebook application, The Perfect Gift. The Perfect Gift links through your Facebook profile and shares a personal montage profiling your photos, status updates and friends. It conveys what is truly the perfect holiday gift, remembering that the spirit of the season is about being with family and friends.
“The Radio City Christmas Spectacular, starring the world-famous Radio City Rockettes has been a New York City holiday tradition for millions of families for 79 years,” said Kristina Heney, senior vice president of marketing, Madison Square Garden Entertainment, "The Christmas Spectacular embodies the magic and spirit of the holidays and we wanted to bring that same warmth and engagement to our Facebook fans at home through this unique social media experience.”
Radio City Christmas Spectacular launches The Perfect Gift today and can be accessed at https://www.facebook.com/radiocitychristmas. The Perfect Gift is exactly that…perfect. “Radio City Christmas Spectacular creates a memorable holiday experience that brings the spirit of the holidays to loved ones and to themselves,” said Damian Bazadona, President of Situation Interactive, the digital agency responsible for developing this see-it-to-believe-it experience. “Facebook is a feel-good way to bring the core message of the Radio City Christmas Spectacular beyond Radio City Music Hall and across the globe.”
About Situation Interactive
Situation Interactive, a leading digital marketing agency, works with brands that offer see-it-believe-it experiences. The company connects the latest technology to the top brands in theatre, arts, travel, tourism, film, television and sports. With offices in New York, Las Vegas and Los Angeles, the agency has delivered industry-leading programs for some of the biggest names in entertainment, such as Madison Square Garden, Disney, Cirque du Soleil, Universal and Metropolitan Opera. For more information on Situation Interactive, visit http://www.situationinteractive.com.
About MSG Entertainment
MSG Entertainment (MSGE) is one of the country’s leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG’s diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. More information is available at http://www.themadisonsquaregardencompany.com.