Developer of Asia’s First Integrated Healthcare and Hospitality Complex Announces Name Change to Support New Corporate Positioning and Brand Strategy

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The company’s new corporate and brand positioning will take the form of, among others, updated visual identities and enhanced brand communications to support the planned marketing roll-out for the complex’s business entities which will be extended beyond the scope of healthcare and hospitality. The latest name change from ‘Singapore HealthPartners Pte Ltd’ to ‘The Farrer Park Company Pte Ltd’ is part of the company’s ongoing efforts to tie all present and future Farrer Park facilities under one clear identity moving forward.

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The Farrer Park Company Pte Ltd, formerly known as Singapore HealthPartners Pte Ltd, will be known as the developer of Connexion at Farrer Park, the region’s first ever integrated healthcare and hospitality complex comprising Farrer Park Medical Centre, a premier specialist medical centre; Farrer Park Hospital, a private tertiary hospital; and, One Farrer, a luxury hotel with state-of-the-art wellness and conference facilities.

“We are very pleased to announce the adoption of our new name which is a timely first step to communicate our dynamic personality and aspirations to bring an unprecedented integrated healthcare and hospitality experience to Singapore and beyond,” said Dr Luisa Lee, President & CEO of The Farrer Park Company Pte Ltd. Dr Lee is currently overseeing all operational aspects of the company, including the development and construction of Connexion at Farrer Park.

“Over the past year, I am proud that our team at Farrer Park has expanded and everyone who has come aboard is very excited and passionate about who we are, what we will become and where we will be taking Singapore to on both the local and global fronts,” said Dr Lee. “We feel the new company name is a fresh and invigorating change, and conveys a confident attitude among our employees and partners.”

“The ongoing corporate branding exercise will unveil another new and promising chapter for all of us here at Farrer Park by connecting the dots between our upcoming marketing plans and the phased opening of our development, leading to its opening in 2013,” said Ms Felicia Tan, Marketing Manager at The Farrer Park Company.

“While communication of the Farrer Park brand to the rest of the world will be stepped up from 2012, we will be updating all of our corporate collaterals to reflect this new change in a gradual and consistent manner,” said Ms Tan who was part of the International Healthcare Marketing Department for the SingaporeMedicine division of the Singapore Tourism Board, where she developed and implemented healthcare marketing, branding, and communications strategies to attract international patients from the ASEAN region, the Middle East, China, Mongolia and North America.

The change of company name will have no effect on the company’s operations and on the development and construction of Connexion at Farrer Park.

About The Farrer Park Company Pte Ltd

Formerly known as Singapore HealthPartners Pte Ltd, The Farrer Park Company Pte Ltd comprises a group of eminent private medical and hospitality specialists with selected foreign investors. It is the developer of Connexion at Farrer Park which will be one of the first truly integrated healthcare and hospitality complexes to be built in the world when it opens in 2013.

About Connexion at Farrer Park

Professional- and end user-driven by objective and design, Connexion at Farrer Park will be one of the world’s first truly integrated healthcare and hospitality complexes comprising Farrer Park Medical Centre, a premier specialist medical centre; Farrer Park Hospital, a private tertiary hospital; and, One Farrer, a luxury hotel with state-of-the-art wellness and conference facilities. Connexion is expected to be fully operational in 2013.

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