Seven Develops Behaviour-targeted Corporate Communications App for iPad and Android Tablets

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The app transforms the way critical business information is distributed, consumed and shared across all tablet devices.

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"By using personalisation and behavioural targeting to filter content, reports and data we can deliver them the most relevant, up-to-the minute information. This will save them time and demonstrate your organisation’s expertise and thought leadership. "

Seven, the award-winning digital content agency, has announced the development of a dynamic new mobile corporate communications app for iPad and android that customises information according to user behaviour. The app transforms the way critical business information is distributed, consumed and shared across all tablet devices.

Acting as an intuitive mobile hub, the new app aggregates all existing business information from corporate websites, intranets and client extranets into a dynamic personalised format to boost engagement and save time for the user.

Tracking the information users are reading frequently, the app presents up-to-date content that is most relevant. Busy executives and remote audiences are able to receive streaming real-time content under a common topic, from multiple sources, including presentations, infographics and news-feeds. A bespoke information library also reduces unproductive customer queries and data requests.

A highly efficient tool for sales forces, senior executives and analysts, Seven’s new communications framework allows companies to easily broadcast key business information through ‘special’ reports’. With the analytics to assess audience behaviour, the app boosts opportunities to cross-sell products and services, while demonstrating corporate expertise and thought leadership.

The app’s real-time ‘special reports’ also provide a high-impact, visual way of distributing video, audio, RSS news feeds and PDFs in a way that is personally relevant to all stakeholders. Information relating to a subject is grouped together in an easy to navigate framework, while the tablet device’s capabilities allow users to listen to audio presentations while viewing slideshows of relevant topics.

According to analysts at Gartner, the global distribution of tablet computers is expected to reach 285 million by 2015, suggesting that the iPad has been one of the fastest-growing consumer electronic devices of all time, transforming the way companies do business. Tablet devices now make it possible to deliver rich, dynamic information as it occurs

Mike Burgess, Digital Development Director at Seven said: “Senior staff in the major corporate sector have very little time to consume and find the data that they need. By using personalisation and behavioural targeting to filter content, reports and data we can deliver them the most relevant, up-to-the minute information. This will save them time and demonstrate your organisation’s expertise and thought leadership. The iPad is the perfect platform for delivering this really engaging, connected experience.”

For more information on how the dynamic new mobile corporate communications platform can help your company log on to seven.co.uk.

http://www.seven.co.uk

Notes to Editors

About Seven

Seven is an award-winning, digital content agency.

Experts in creating intelligent, relevant and effective content across
multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.

Clients of Seven include Sainsbury’s, CIMA, English Heritage,
Grant Thornton, Guardian Media Group, Lloyds Banking Group, Aviva and D&D London

For further information: http://www.seven.co.uk or contact Shareena
Ali, PR, Shareena.ali(at)seven.co.uk 020 7775 5549.

Contact at Seven:

For PR enquiries

Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5549
Email: shareena.ali(at)seven.co.uk

For New Business enquiries
Kelli Hunter
Head of New Business
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5553
Email: kelli.hunter(at)seven.co.uk

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Shareena Ali
Seven
(020) 7775 5549
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