Pangea Media/ SnapApp Selected as a 2011 MITX Interactive Awards Finalist, Magic Beans Marketing Campaign Using SnapApp Platform Received More than 100,000 Entries

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Pangea Media, creator of the SnapApp marketing platform, today announced that its SnapApp campaign for Magic Beans has been selected as a finalist for the best Direct Response campaign for the 16th Annual MITX Interactive Awards. SnapApp customers include Martha Stewart Omnimedia, Coldwell Banker, ABC Family, Remington, and many more brands, publishers and agencies.

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SnapApp campaigns for Martha Stewart, Magic Beans and Dorado Tacos

“We are thrilled to be a MITX finalist and even more proud of what this says about the great results that Magic Beans and other SnapApp customers are achieving with the SnapApp platform.”
- Seth Lieberman, CEO Pangea Media/ SnapApp

Pangea Media, creator of the SnapApp marketing platform, today announced that its SnapApp campaign for Magic Beans has been selected as a finalist for the best Direct Response campaign for the 16th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

The Magic Beans “31 Days of Giveaways” campaign was run using Pangea Media’s SnapApp marketing platform. Magic Beans received more than 100,000 entries during the month long campaign which was promoted on Facebook, Twitter, and on the Magic Beans website and blog. Magic Beans used the campaign to expand their mailing list, drive Likes and engagement on Facebook and Twitter and increase customer loyalty.

"Our 31 Days of Giveaways promotion was transformed by the innovations SnapApp afforded us. We were able to generate huge customer engagement while also spending markedly less time managing the promotion than in years past. It was a win-win all around," said Sheri Gurock, Founder, Magic Beans.

Seth Lieberman, CEO of Pangea Media, commented, “We are thrilled to be a MITX finalist and even more proud of what this says about the great results that Magic Beans and other SnapApp customers are achieving with the SnapApp platform.”

The SnapApp marketing platform empowers brands, publishers and agencies to foster conversations across the web, social and mobile, that build brand affinity, connect, educate, entertain and drive sales. With the SnapApp platform companies can easily create engaging sweepstakes, quizzes, surveys and contests and use these to drive measureable results including registrations, likes, follows,+1s, shares, subscriptions, time on site and ad revenue. SnapApp customers include Martha Stewart Omni Media, Comcast Sportsnet, Harper Collins, NPR and ABC Family among others.

Begun in 1996, the MITX Awards has become the largest and most prestigious awards competition in the country for technology innovations, and celebrates the best creative and technological accomplishments emerging from New England.

“The MITX Interactive Awards draw in digital and creative work of an astoundingly high caliber,” said Debi Kleiman, president of MITX, “This year’s finalists represent true thought-leaders, experts, and innovators; and their work bridges the space between creative ideas and technology.”

Pangea Media/ SnapApp will be recognized with the other finalists at a ceremony to be held next week in downtown Boston. In addition, Seth will be speaking on “Building a Successful Marketing Campaign in a Social World” at Publishing App Expo to be held December 7-8 in New York City.

About Pangea Media & SnapApp
Pangea Media is the creator of SnapApp, a marketing platform that empowers brands, publishers and agencies to foster conversations across the web, social and mobile, that build brand affinity, connect, educate, entertain and drive sales. With the SnapApp platform companies can easily create engaging quizzes, surveys and contests and use these to drive measureable results including registrations, downloads, likes, follows,+1s, shares, subscriptions, time on site and ad revenue. Companies and brands using SnapApp include: Martha Stewart, PCWorld, Harper Collins, Coldwell Banker, Open Table, Comcast, NPR, Remington, and ABC Family, among others. Pangea Media is located in greater Boston and can be reached at 1-855-SNAP-APP or snapapp.com

About Magic Beans
Magic Beans is a growing children's retail concept based in Boston. Owned by a local mom and dad, Magic Beans offers a handpicked selection of baby gear and toys for all ages, and outstanding customer service. They have stores in Brookline, Hingham, Wellesley, Cambridge, and a newly opened location in The Shops at Prudential in Boston. They also have an award-winning website, mbeans.com. They have been named Best of Boston by Boston Magazine four times.

About MITX & the Awards
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit mitx.org.

The 2011 MITX Awards Platinum Sponsor is PricewaterhouseCoopers. Gold Sponsors are: Boston.com, DLA Piper. Silver Sponsors include adbeast, Atom Group, Flashtalking, HireMinds, Onward Search, ShareThis, Velir.

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Julie Wingerter
Pangea Media
(617) 233-4982 @snap_app
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