Zepherella Launches Personalized Branding to Physician Practices

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Zepherella, the creator of PatientPaySM, announces a new product enhancement that gives physician practices the ability to implement PatientPaySM with their practice’s own branding on their online bills and statements. Patients place a great deal of trust in their physician’s practice so having the ability to carry that trust throughout the patient experience creates the opportunity for a longer relationship and greater response to their bills. Practices benefit by continuing to eliminate the need for paper-based bills, tedious data entry that can result in errors and reliance on the US Postal Service as more of patients continue to express a preference to pay online.

Zepherella, the creator of PatientPaySM, announces a new product enhancement that gives physician practices the ability to implement PatientPaySM with their practice’s own branding on their online bills and statements. Patients place a great deal of trust in their physician’s practice so having the ability to carry that trust throughout the patient experience creates the opportunity for a longer relationship and greater response to their bills. Practices benefit by continuing to eliminate the need for paper-based bills, tedious data entry that can result in errors and reliance on the US Postal Service as more of patients continue to express a preference to pay online.

According to an employer survey by PricewaterhouseCoopers, 17% of employers reported that more workers were enrolled in high-deductible health plans than in any other type of plan in 2011, up from just 6% in 2008. Because of this, medical practices are spending significantly more time collecting fees and are scrambling for new and less expensive options to help them manage this growing responsibility. For practices that use electronic billing and payment services like PatientPay, they can send their patients’ bills electronically for out-of-pocket costs and their patients make payments online.

With PatientPay’s personalized branding for physician practices, patients will know right away that the bills are from their physician. They’ll also know what the charges are and can respond immediately with payment for the services rendered or discuss the fees if they feel that the service they received does not match up with their statement.

PatientPay has been chosen by practices to provide online billing and payments based on its seamless back-end integration with any practice management system. This means that practices of any size, from small one physician offices through large practice groups with multiple specialties can now benefit by offering their patients a personalized online experience knowing they are working with a trusted advisor.

“We continue to listen to our practices and their patients who frequently suggest enhancements and this one seemed like a natural fit for PatientPay. This capability really helps to level the playing field and give any practice the ability to collect their payments online and it deepens the relationship with their patient base.” said Tom Furr, CEO of Zepherella, Inc.

About Zepherella, Inc

Zepherella, established in 2008, is an innovative healthcare payment service specializing in paperless billing, electronic payment processing and swift remittance of physician bills. PatientPaySM is scalable to service a diverse client base ranging from small healthcare providers to larger healthcare providers including hospital-based physician groups. Zepherella has offices in Durham, N.C. For more information, please visit http://www.zepherella.com or call 888-730-9374 ext. 709.

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Steve Friedman
Zepherella
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