Attunity Appoints New Vice President of Global Marketing

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Matt Benati brings broad leadership and marketing expertise to grow Attunity’s brand and penetrate new market segments.

Attunity: Provider of Real-time Data Integration Solutions

Attunity: Provider of Real-time Data Integration Solutions

We believe that Mr. Benati’s wealth of experience will help Attunity strengthen its leadership, brand position and recognition.

Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration software, announced today that it has appointed Matt Benati as the Company’s Vice President of Global Marketing, making him the newest addition to the senior management team. Mr. Benati joins Attunity with more than 20 years of experience in the technology industry. Most recently Mr. Benati was with IBM where he served as Senior Director of Product Marketing, Analytics.

Mr. Benati is responsible for Attunity's worldwide marketing and sales enablement efforts. He will focus on driving brand awareness and demand generation as the Company positions itself for significant growth in the data replication and cloud computing markets.

“We are fortunate to have such a highly-regarded professional join our executive team at this important stage in the Company’s growth,” stated Shimon Alon, Chairman and Chief Executive Officer of Attunity. “With our recent acquisition of RepliWeb and our plans to continue expanding further into the data replication and cloud integration markets, we believe that Mr. Benati’s wealth of experience will help Attunity strengthen its leadership, brand position and recognition."

“I am thrilled with the opportunity to join Attunity,” said Mr. Benati. “Attunity is a growing company with a talented team and strong product portfolio. The Company has an impressive technology platform, which serves as a testament to Attunity’s ongoing accomplishments in the data integration and cloud computing segments. I look forward to building upon its solid foundation and growing Attunity business in existing and new markets.”

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Professional Bio: Matt Benati
Benati has been in the B2B technology industry for over 20 years. Prior to being named Vice President of Global Marketing at Attunity, Benati held senior product marketing positions at companies including IBM, Netezza, Application Security, Kronos and Excara. He holds a BS in Electrical Engineering from Clarkson University in Potsdam, NY, an MS in Electrical Engineering from Tufts University in Medford, MA, and an MBA from Babson College in Babson Park, MA. Mr. Benati is also a Pragmatic Marketing Certified Product Manager.

About Attunity
Attunity is a leading provider of real-time data integration software that enables access, sharing and distribution of data across heterogeneous enterprise platforms, organizations, and the cloud. Our offering includes software solutions such as data replication, real-time change data capture (CDC) and real-time data connectivity, as well as enterprise file replication and managed-file-transfer (MFT) offered through our RepliWeb division. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit and join our community on Twitter, Facebook and LinkedIn.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations.

Factors that could cause or contribute to such differences include, but are not limited to: risks and uncertainties relating to the acquisition of RepliWeb, including costs and difficulties related to integration of acquired businesses, the combined companies’ financial results and performance, and ability to repay debt and timing thereof; our liquidity challenges and the need to raise additional capital in the future; market acceptance of the Attunity Replicate and the development of a market for such product; timely availability and customer acceptance of Attunity’s new and existing products; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s products; unknown factors affecting third parties with which Attunity has formed business alliances; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ.

For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© Attunity 2011. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Melissa Kolodziej, Marketing Communications Manager, Attunity
Email Melissa Kolodziej: melissa.kolodziej(at)attunity(dot)com
Tel. 781-730-4073


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