Bangalore, India (PRWEB) November 30, 2011
HolidayIQ, India’s popular holiday planning website seeks to repeat its India success story in the bigger South East Asia region. Leisure & Lifestyle Information Services, the company that owns HolidayIQ announced the launch of its website for the Indonesia – http://www.holidayiq.co.id. HolidayIQ’s customer centric approach is evident again with the launch of the site in the local language of Bahasa rather than in English like other travel sites have done.
Indonesia is just the first step in HolidayIQ’s expansion into SE Asia. It has plans to launch sites for several countries in the region, in their specific languages where necessary. Indonesia seems to be the logical next step for a website like HolidayIQ. Indonesia is similar to India in many ways. Culture, diversity, consumer behaviour, aspirations and even the sheer vastness of the country and diversity of destinations, all leading to huge potential for tourism, both domestic and inbound.
“In addition to the similarities that make Indonesia a natural next country, there is also the aspect of opportunity”, says Hari Nair, founder and CEO of HolidayIQ. “Indonesia’s per capita income is higher than India’s. Internet penetration is twice that of India. Mobile phone penetration is higher than even India. These open up a huge potential for us and will be the catalysts for our growth in Indonesia.”
The Indonesia site will essentially cater to the domestic traveller in Indonesia. According to Graham Hills, Head of Indonesian operations, it will replicate the Indian model. “To begin with, it will serve the same objectives as in India, that is to collect and publish reviews, stories, photos, videos, and testimonials about destinations and accommodation options and build a community” says Mr. Hills.
Not long ago, the Indian traveller had no access to interesting accommodation options in exotic destinations or far flung places of the country. Nor did the owners of such accommodation have access to the market. HolidayIQ bridged the gap. Its single minded focus on the requirement of the Indian traveller has undoubtedly made HolidayIQ a successful travel brand in the country. The site receives in excess of three million visits a month. Its popularity is evident from its large base of registered users and Facebook fans. HolidayIQ is all set to repeat this in Indonesia.
Visit http://www.holidayiq.co.id , the new Indonesian site of HolidayIQ.
Visit http://www.holidayiq.com for information on Destinations, Hotels, Resorts, Home-stays and other accommodation options in India.
HolidayIQ.com is owned & operated by Leisure & Lifestyle Information Services Private Limited, based in Bangalore, India. HolidayIQ started operations in 2004, focusing on creating India's first travel community and getting the community to contribute feedback on tourism destinations and hotels across India. HolidayIQ’s 2 million registered users actively contribute reviews, photos and videos for over 100,000 hotels and other accommodation options in over 15,000 Indian and international tourism destinations.