SEO Consult® Review the impact of Google's SSL Search Data

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SEO Consult®, a premiere UK agency specialising in a range of search engine optimisation services, are set to review the impact that the hidden data caused by Google's SSL decision is going to have on the SEO industry.

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We are more than confident that the quality of our services will remain second to none because of our staff expertise and the additional analytical information provided by our internally developed TRAX technologies.

SEO Consult®, a premiere UK agency specialising in a range of search engine optimisation services, are set to review the impact that the hidden data caused by Google's SSL decision is going to have on the SEO industry.

The Cheshire-based agency, SEO Consult®, work with over 325 clients from a range of different industries who they help improve their visibility organically in the search engine results pages. In order to maximise the effectiveness of client SEO campaigns they use some of the analytical data that is provided by Google to perfect on and off page strategy. The decision that Google has made to route signed in users of Google.com to the secured SSL version of search had the potential to affect the quality of their SEO services. This is because search engine results and search queries generated by users are not factored into analytics reports. SEO Consult®, however, are confident that their clients have no cause for concern as they have a series of internal technologies in place, and the staff expertise to deal with the hidden data that is allegedly affecting 9% of searches.

SEO Consult®'s Research & Development Analyst, Pete Brown, has said, "Most of our traffic is from the UK, and therefore the amount of users with the referring keyword set as 'not provided' is fairly low. At the moment only users of Google.com are being routed to SSL search, not Google.co.uk, and while we expect SSL search to become the UK default soon, we're more than prepared to deal with that."

"At SEO Consult® we entirely support Google's decision to route .com users to SSL search because obviously the privacy and security of their users is of utmost importance to the way Google operates. Our dedicated Research & Development team are working diligently to monitor how these changes are affecting the analytical data we receive from Google, and so far the impact has been minimal." said Matt Bullas, Managing Director of SEO Consult®. "Having said that, we are more than confident that the quality of our services will remain second to none because of our staff expertise and the additional analytical information provided by our internally developed TRAX technologies."

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Susie Hood
Click Consult
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