Travel Leaders of Fargo Changes Dynamics of Customer Engagement with Workface Technology

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Game-changing customer engagement platform enables high-value interaction with clients and prospects to drive new business and provide superior customer service

Travel Leaders of Fargo has taken its customer and prospect engagement to new heights through its online presence with the addition of Workface® Inc., ( The online customer engagement platform uses portable profile-based live chat, voice, email, interactive video, and content-sharing that lets Travel Leaders of Fargo agents interact and engage with online prospects and clients when they are searching for travel services.

Ideally suited for agent-based agencies such as Travel Leaders of Fargo that rely on relationships and personal interaction to sell and support products and/or services, the Workface platform improves how companies interact with online customers and prospects when these potential clients are searching for information, reluctant to pick up the phone, or turned-off by impersonal online chat experiences.

“The main driver for adding Workface to our online presence is our need to capture and capitalize on potential online leads that we knew were out there,” said Cindy Tyo, owner, Travel Leaders of Fargo. “’Virtually’ putting our agents in online locations where clients and prospects could immediately connect with us is giving my agents a competitive advantage. Simply put, Workface lets us touch those who are online in ways that other communication platforms can’t.”

Through Workface, clients and prospects can interact with agents at Travel Leaders of Fargo. Unlike other online chat solutions, Workface literally puts a ”face“ to Travel Leaders of Fargo and its agents, and it empowers customers and prospects to find and select an agent on their own terms.

Utilizing Workface’s interactive searchable and portable content web-containers called ‘profiles’ (the “Workface”), Travel Leaders of Fargo created profiles for each of the agency’s leisure agents, presenting their background, expertise and interests. These profiles reside on Travel Leaders of Fargo’s website and the company’s Facebook page.

“Workface lets our agents answer questions online when the customer is ready to book a travel plan,” said Tyo. “With Workface, we’re taking the level of engagement and personal connections online to a new plateau to find and build stronger relationships with our customers and prospects.”

An independently operated and owned agency, Travel Leaders of Fargo initially started with three Workface seats in January 2011 but quickly doubled the number of Workface users as a result of immediate success with the technology. According to Tyo, within the first three weeks of using Workface one of her agents booked two airline tickets that lead to a much larger destination wedding package, both related to the customer’s usage of Workface to engage with one of the company’s travel agents.

Workface is specifically architected to replace the impersonal and frustrating interactions of legacy chat platforms by putting customers or prospects in control of the interaction, enabling them to choose with whom they want to interact, in what manner, and in which web venue.

Workface most closely replicates on the Web the experience customers have when they walk into a business. They can see a real face and read real job titles. They can pick with whom they want to interact, learn more about them and even initiate a discussion, which translates into a more personal business relationship.

About Travel Leaders of Fargo (
Travel Leaders of Fargo is a leader in the travel industry, serving clients since 1986. Full service travel agency boldly embodies our commitment to our vacation and business travel clients via a progressive approach toward each unique travel experience. Travel Leaders of Fargo extraordinary customer service, proven cost management, and technology are all essential to a world-class travel management company. Only experience can mesh these components together successfully.

About Workface (
Workface Inc. is a pioneer in developing online customer-interaction technologies that humanize the Web. The company’s first-of-its-kind product, the Customer Engagement Platform (CEP), enables organizations to mobilize their field sales and service teams throughout the Web, and to replace the impersonal, dehumanizing and frustrating interactions of legacy chat platforms.

Workface puts customers or prospects in control of the interaction by letting them choose with whom they want to interact, in what manner, and in which web venue. The company’s platform uses groundbreaking interactive, searchable and portable content web-containers called ‘profiles’ (the “Workface”) that are personalized by individuals to help online customers and prospects at their moment of need. These profiles can reside anywhere on the Web, including on company websites, search engines, high-traffic websites and social media.

More than 75,000 professionals in over 2,500 different companies now use Workface technology.


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Eva Keiser
KC Associates
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