Holographic Greeter Takes Interactivity Beyond QR Codes with AromaFusion™

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Marketing Ad Group has stepped up the interactive aspect of it’s promotional branding piece, the Holographic Greeter, by adding one of the longest memory and most powerful emotional motivators…scent!

Holographic Greeter with AromaFusion™ scent delivery system

First impressions are the most important. By engaging the Customer with the compelling image of the Greeter, then further immersing them on a cognitive level with a fragrance, you will create an ingrained branding experience not soon forgotten.

Recently, Marketing Ad Group took the Holographic Greeter/Concierge to a new level by incorporating Advanced Next Generation QR Codes into the Greeter’s message. Now they have “upped the game” by engaging memory and emotions through their AromaFusion™ scent delivery system, creating a total immersion experience for Retailers, Advertisers and Patrons.

It has been well documented that smell can have a halo effect and put Shoppers in a positive mood, which affects their perception of a product or their environment. The sense of smell goes straight into the limbic system in the brain, which is responsible for emotions and decision-making. Brand memory and increased attention and interaction are directly influenced by this powerful emotional motivator. This is the core of what defines Marketing. The Holographic Greeter engages the shopper with sight, sound, smell and compels interaction through the technology of Advanced QR Codes.

Essentially, the Holographic Greeter is an exciting information, branding and promotional messaging medium which displays a holographic image projected onto a life-sized cut-out that is so unique and lifelike, Shoppers can't help but stop and stare. Advertisers can deliver their message or introduce new products to a receptive audience without intimidation. The inclusion of Advanced Next Generation QR Codes in the message allows smart phone users to further engage themselves in the Advertiser’s message. By using simple color coded QR Codes, the Greeter can convey any message… from simple contact information, reservations or directions, to in-depth web based interaction on it’s GREEN colored INFO QR Codes. The red colored DISCOUNT QR Codes offer up discounts or special offers, further enticing patrons.

The Holographic Greeter can be positioned virtually anywhere and is a high-tech communications platform that serves up in-store information , directions, personal greetings and/or branding impressions in a decidedly unique fashion. The key to branding is in unique impressions and you can’t make a more unique impression than with the Holographic Greeter! Retailers, Museums, Hotels, Attractions, Mass Transit, Schools, Hospitals, Trade Expos, Doctors, Offices are finding this a must have for engaging the Customer and meeting their marketing objectives. They also find the Holographic Greeter to be one of their most valuable employees by delivering their message 24 hours a day, seven days a week… no coffee breaks, no smoke breaks, no calling in sick!

Bill Barrett, Product Development Manager with Marketing Ad Group, says “First impressions are the most important. By engaging the Customer with the compelling image of the Greeter, then further immersing them on a cognitive level with a fragrance, you will create an ingrained branding experience not soon forgotten. When placed at the entry of the store, it will create a lasting first impression and will be the last thing they smell and remember when leaving.”

Marketing Ad Group offers a Co-Op Program for the Holographic Greeter that offers participating Retailers an opportunity to turn this captivating promotional and branding concept into a revenue producing vehicle for their business while also benefiting from the increased exposure and sales lift provided by this captivating device.

For more information, contact Bill Barrett at 888-965-5336, or visit http://www.holographicgreeter.com

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