Hanley Wood Marketing Wins Four Pearl Awards

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Hanley Wood Marketing was honored with four Pearl Awards by the Custom Content Council: Best Design, Best Microsite and Best Editorial for its work on the Sherwin-Williams STIR program; and Best Interactive Content for its work on buildwithpropane.com for Propane Education & Research Council.

Hanley Wood Marketing was honored with four Pearl Awards during a ceremony on Nov. 7, 2011, in New York City. Given annually by the Custom Content Council, a New York–based media group, the Pearl Awards celebrate the best in custom media strategy, design and editorial. This year’s competition received more than 500 entries from more than 70 companies around the world.

Hanley Wood Marketing took home three awards for its work on the Sherwin-Williams® STIR® program, which the agency created for the Sherwin-Williams Corporation, headquartered in Cleveland, Ohio. The STIR program is designed to help Sherwin-Williams better serve its key interior designer and architect audience. STIR includes a print annual magazine focused on design, a content-rich website (swstir.com) and a monthly e-newsletter.

For its work on STIR, Hanley Wood Marketing was awarded a Gold for Best Design, and two Silver awards for Best Microsite and Best Editorial. The 2011 awards mark the sixth consecutive year Hanley Wood Marketing has won one or more Pearl Awards for its work on behalf of Sherwin-Williams.

Hanley Wood Marketing also won a Gold award for Best Interactive Content for its work on buildwithpropane.com. The site helps construction professionals — including builders and remodelers — learn more about the possibilities of propane and propane appliances for their projects. Hanley Wood Marketing created the site for the Washington, D.C.–based Propane Education & Research Council.

About Hanley Wood, LLC

Hanley Wood is a leading business-to-business media company focused on the residential and commercial construction and design industries. Its diverse portfolio includes magazines, websites, e-newsletters, exhibitions and conferences, custom marketing, and data services. Hanley Wood is comprised of four operating platforms: Business Media, which publishes more than 30 magazines, featuring Builder and Architect magazine, along with related websites,        e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. Visit http://www.hanleywood.com.

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Vince Giorgi
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