Estrada Beisbol, Inc. Names Three Time Olympic Gold Medalist Lisa Fernandez to a Key Advisory Role for The Hitting Jack-It™ System

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Estrada Beisbol, Inc., Manhattan Beach, Calif., the inventor of The Hitting Jack-It™ System – the leading variable weighted hitting system – announced that it has named Lisa Fernandez to the role of Fast Pitch Softball Advisor for their company.

Lisa Fernandez

The team really did their research and came up with the perfect set of weights for women.

Estrada Beisbol, Inc., Manhattan Beach, Calif., the inventor of The Hitting Jack-It™ System – the leading variable weighted hitting system – announced that it has named Lisa Fernandez to the role of Fast Pitch Softball Advisor for their company.

The company is in attendance at The National Fastpitch Coaches Association (NFCA) 2011 National Convention, Bally's Las Vegas, Booth #342/#243.

As Estrada Beisbol brings the Hitting Jack-It™ to Fast Pitch, Ms. Fernandez will bring her unmatched knowledge of the game she loves to make sure everything is perfect for the launch of this new product into the Fast Pitch market.    

“After we created The Hitting Jack-It™ System for baseball, we knew we would make a Fast Pitch Hitting Jack-It™ System,” said Mike Ortega, the company’s Chief Executive Officer. “Lisa Fernandez was the first and only person we wanted to help us launch this product into the Fast Pitch market. She is an icon in the sport and is still actively involved as a coach at UCLA. There is no one better in the Fast Pitch world to be on our team.”

“I was really excited when Mike and Marco called me because I had seen The Hitting Jack-It™ before and thought it would be perfect for Fast Pitch,” said Ms Fernandez. “I only wish they had created it when I was still playing competitively. The team really did their research and came up with the perfect set of weights for women. I am happy to be on the team and look forward to a successful launch of the Fast Pitch Hitting Jack-It™ System. The Fast Pitch softball players are going to love this training tool.”

“We are really happy to have Lisa be part of our team. We need experts like her to give us real, hands-on advice and be the face to our audience,” commented Marco Estrada Jr., the company’s founder and a former pro baseball player himself. “We look forward to a long relationship with Lisa Fernandez and know she will help us launch the Fast Pitch Hitting Jack-It™ System into the Fast Pitch softball market.”

About Estrada Beisbol:
Estrada Beisbol was formed to develop products that improve ballplayers skills and performance and give back to the game. The Hitting Jack-It™ System is a revolutionary variable weighted hitting system that is designed to be used in any hitting drill, including live batting practice. The patented technology, developed by Marco Estrada Sr. and Marco Estrada Jr., improves the player’s bat speed, strength and power while reinforcing proper swing mechanics. The Hitting Jack-It™ System™ is used by more than 60 top major league players and 18 major league teams. To learn more, visit http://www.HittingJackit.com.

Contact: Christopher Jenks
Cell: 310-872-8161
Email: cjenks(at)HittingJack-It(dot)com
Web: http://www.HittingJackit.com

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Chris Jenks
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