Beautiful Planning PR Announces During World AIDS Day "The Reality of FASHION The Reality of AIDS” Celebrity Runway Show Details

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Young PR Firm Sets Fundraising Goals of $300,000 to Raise Awareness for Estimated 300,000 Americans Unaware They are Infected with HIV/AIDS

New York City based PR Firm, Beautiful Planning Marketing & PR, (, made a timely announcement in honor of December 1st World AIDS Day which included the details for their much anticipated reality star runway event titled “The Reality of FASHION The Reality of AIDS”. Celebrity Reality Stars will join forces to walk the runway for this first-of-it's-kind philanthropic event in designer pieces all with a unified goal of raising $300,000+ in funding that will directly benefit Beautiful Planning’s 2012 years charity of choice, AIDS United. The evening will officially take place on September 13th 2012 in New York City, a day that also resonates loudly for most as the first day of NYC Fashion Week. Designers across the US are still currently submitting their bids for their work to be the line that will be featured within the show. The high society event will only accommodate 500-600 people in person; however will be presented to the public online via live stream. Designer pieces will be auctioned off online following the event with a portion of the proceeds contributing to the final fundraising goal.

“There are an estimated 300,000 people within the U.S., that are living with HIV/AIDS, and do not know it. That number is staggering.” States Beautiful Planning Marketing & PR CEO Monique Tatum “It really is heartbreaking and unacceptable in our day and age. Our goal for this amazing event is to raise $1 to represent every single one of those people, increase awareness, and work to end this devastating epidemic.”

AIDS United was Beautiful Planning Marketing & PR’s first choice as the beneficiary charity for the evening. Located in Washington, D.C. AIDS United works to fund various HIV/AIDS Not for Profits, grant programs, easy treatment access, housing programs and much more throughout the US.

“When we did our research we loved the fact that AIDS United executives were extremely excited and also that when asked where these donated funds would end up, we did not receive the common response of operating costs.” Continues BPMPR CEO Monique Tatum “ HIV/AIDS patients come across struggles that many of us could never understand. Struggles that have to do with housing, access to affordable medications needed in order for them to live day-to-day, and so much more. AIDS United programs embrace and effect change for an outstanding number of areas that we mentioned and were concerned about.”

The young CEO Monique Tatum created the event with original plans for it to take place in 2011. It was decided, to ensure the projects success, that it would be best to instead hold the event for September 2012. Reality stars both confirmed, and still in talks to walk within the runway show, range from Basketball Wives stars, Food Network stars, Americas Next Top Model, The Real Housewives of New York City, Style Network stars and more. The final line up anticipated to include stars from past shows as well as extremely exciting and controversial present. The firm has not yet released the official list of celebrity reality stars however will soon debut all details upon the launch of the new look for the events website unveiling within the next few weeks.

Sponsors for the event include MBS Wellness Inc, DreProductions LLC., and more soon to be announced. DreProductions is a professional website design and development company founded in 2008. Located in Scottsdale, Arizona, DreProductions has served companies worldwide.

The Reality of FASHION The Reality of AIDS is still searching for fundraising partners, corporate sponsors, reality stars to walk within a few remaining slots, and volunteer assistance.

For more information on The Reality of FASHION The Reality of AIDS visit, call 877.841.7244, or email info(at)beautifulplanning(dot)com.

To pledge a donation of $1, $5, $10, or more directly to the event cause please visit To join The Reality of FASHION The Reality of AIDS Facebook Fan Page for additional updates and info at

About Beautiful Planning Marketing & PR

Established in 2005 by Monique Tatum, Beautiful Planning Marketing & PR is a NYC based Public Relations agency representing celebrities, events, artists, sports and unique consumer products, and celebrity businesses. The Reality of FASHION The Reality of AIDS is an event exclusive to BPMPR with the first annual event taking place September 2012 and each year thereafter in NYC. For more information visit For more information on The Reality of FASHION The Reality of AIDS visit , call 877.841.7244, or email info(at)beautifulplanning(dot)com.


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