Dave will be responsible for all marketing initiatives, including new product development and expanding into new channels of distribution.
Fairfield, Ohio (PRWEB) November 29, 2011
DNA Diagnostics Center (DDC), one of the largest DNA testing companies in the world, announced today the appointment of David A. Silver as Marketing Director, reporting directly to Peter Vitulli, DDC President and CEO. Mr. Silver has more than 13 years of management experience in the sales and marketing arena and is a proven leader in the field.
“DDC is pleased to welcome Dave to our senior management team, where he will play a key role in the continued growth of our organization,” said Peter Vitulli, DDC President and CEO. “Dave will be responsible for all marketing initiatives, including new product development and expanding into new channels of distribution. His results-driven sales and marketing experience, coupled with creative organizational thinking, is an ideal addition to our management team. He has a solid track record in successfully motivating and managing teams, along with keen insight on marketing and branding.”
Prior to joining the DDC team, Mr. Silver worked in brand management at Sunny Delight Beverages Co., where he led the marketing for North America, most recently as Senior Brand Manager for the SunnyD Brand. He has also held management positions at NewPage Corporation (formerly the coated paper division of MeadWestvaco), Kimberly-Clark Corporation, Intelliseek (formerly Planetfeedback, Inc.), and PriceWaterhouseCoopers.
Mr. Silver holds a Master of Business Administration with a major in Marketing and a minor in Finance from Kelley School of Business, Indiana University and is also a graduate of Boston University School of Management, Boston University.
About DNA Diagnostics Center (DDC)
For 16 years, DDC has been the largest provider of private DNA paternity and other DNA tests in the U.S. and worldwide, offering comprehensive DNA testing services for paternity and other family relationships, forensics, cell line authentication, and ancestry. The Company is also known for its groundbreaking technologies, including an exclusive license for the most innovative and accurate non-invasive prenatal paternity test using SNP (single-nucleotide polymorphism) Microarray Technology, which only requires a simple blood draw from the mother and alleged father. Other services provided by DDC include DDC Veterinary, the animal DNA testing division, which provides innovative, quality DNA testing for companion and sport animals. DDC was the first to adopt robotics technology in its laboratory processes, ensuring highly stringent and efficient handling of DNA samples. DDC’s unique Dual Process™ ensures all professionally collected DNA samples are independently tested twice producing legal results of unmatched quality and reliability. DDC is recognized through a number of accreditations nationally and internationally achieving perfect ratings in its past 16 inspections including those performed by the American Association of Blood Banks (AABB) and the College of American Pathologists (CAP). DDC is also accredited by ACLASS to meet the standards of ISO 17025 and the American Society of Crime Laboratory Directors Laboratory Accreditation Board International and follows the DNA Advisory Board (DAB) guidelines, which attests to DDC’s superior forensic testing service. For more information: http://www.dnacenter.com or 1-800-362-2368.