“Karla and the other seven winners represent Georgia’s ‘best of the best’ in the fusion of marketing and technology,” said TAG president and CEO, Tino Mantella.
Atlanta, GA (PRWEB) November 29, 2011
Karla Blalock, chief operating officer at PointClear, an Atlanta-based prospect development company, was named Analytics Marketer of Year at the second annual Tech Marketing Awards presentation Nov. 17, 2011. The award, one of eight presented by TAG Marketing, a society of the Technology Association of Georgia (TAG), was given to Blalock in recognition of her excellence and achievements in accelerating business through marketing analytics.
“This is quite an honor,” said Blalock, who has spent more than 25 years marketing, sales management and operational positions within the service, manufacturing and distribution industries. “All of us at PointClear are passionate about leveraging technology for operational efficiency and to assure client satisfaction. It is gratifying to be recognized for the analytics innovations that allow us to effectively deliver to clients the highly qualified sales opportunities they need,” she added.
“Karla and the other seven winners represent Georgia’s ‘best of the best’ in the fusion of marketing and technology,” said TAG president and CEO, Tino Mantella. “The Tech Marketing Awards recognize individuals whose ingenuity, efforts, leadership and foresight in marketing technology have made a significant contribution and positive impact within their own company as well as the advancement of technology and marketing as a whole,” he added.
In her role as COO at PointClear, Blalock helps B2B clients in technology, healthcare and business services industries improve margins and grow sales. She’s responsible for all client operations—from program planning to delivery, from measurement against business objectives to reporting. The Sales Lead Management Association named Blalock one of 50 most influential people in sales lead management in 2010, and in 2011 she was named one of SLMA’s inaugural 20 Women To Watch. She’s a member of TAG, Women in Technology (WIT) and American Association of Inside Sales Professionals (AAISP).
PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue by closing the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies more predictable forecasts and sales success. PointClear’s president and CEO Dan McDade recently authored a book, The Truth About Leads. For additional information visit PointClear.