This must-read tutorial provides key insight into must-know topics, from mastering Facebook for brands, tweeting during a crisis and integrating mobile into a PR plan to the more fundamental issue of optimizing press releases.
(PRWEB) November 29, 2011
PR News has collected the best digital ideas and tactics from the top digital professionals in the industry and tucked them into PR News’ Digital PR Guidebook. This must-read tutorial provides key insight into must-know topics, from mastering Facebook for brands, tweeting during a crisis and integrating mobile into a PR plan to the more fundamental issue of optimizing press releases.
For more information or to order a copy of the Digital PR Guidebook, visit http://www.prnewsonline.com/store/57.html.
PR News readers asked about the PR professional’s role with online video, and this book dedicates a full chapter to explaining how to incorporate video. Chapter 6, “Leveraging Online Video” explains the importance of video for improving search engine optimization and for enhancing communications strategies as a whole. Packed with exclusive checklists, data and comprehensive case studies, this latest edition also highlights what works and what is as good as spam when it comes to e-mail, the “original social media.”
The Digital PR Guidebook is available at http://www.prnewsonline.com/store/57.html.
Several guidebook contributors note the importance of being on top of all the latest technologies and changes. PR and communications professionals have an incredible opportunity to seize social media and capture the attention, emotions and allegiances of thousands if not millions of stakeholders.
Digital PR Guidebook, Vol. 4 chapters include:
- Social Media: Twitter, Google+ and Beyond
- Facebook Communications Strategies
- Social Media Measurement
- SEO, SEM & Content Curation
- Leveraging Online Video
- Media & Influencer Relations 3.0
- Customer Service & Brand Management Online
- Mobile PR
- Investor Relations & Financial Communications
- Public Affairs 2.0
- Crisis Communications
- Internal Communications
- Case Studies
For more information about The Digital PR Guidebook, visit http://www.prnewsonline.com/store/57.html.
PR News’ Digital PR Guidebook, Vol. 4 is an indispensable resource for PR professionals at any organization. There are aha moments and practical reminders throughout the book, which will serve as a guide to improve any organization’s overall digital PR strategy.
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at http://www.prnewsonline.com.