(PRWEB) November 30, 2011
With the launch of Central Power Systems new public and private-facing website centralpower.com, and corporate identity earlier this year an aligned company strategy for social networking was the next logical step. First on the list LinkedIn, as a professional networking site it is easy to see the value for a business-to-business company like Central Power Systems to connect, interact and share insights with other like-minded professionals and potential customers. It began with a complete company profile featuring the message “whether you make it, sell it or repair it Central Power Systems has the expertise to help you do it better” and a visual identity and voice consistent with the positioning introduced with the launch of centralpower.com last spring. The profile leads with general corporate content but continues delving deeper into the products & services offered to each primary customer segment, Manufacturers, Retailers and Servicing Dealers, with links back to centralpower.com for a more complete view.
“The scale and reach of the network and the easy access to expertise and insights on a professional level are undeniable with LinkedIn,” said John Krueger Marketing Director for Central Power Systems, “for a company like Central Power Systems it’s the first and most logical entrance into social media.”
With more than 135 million members worldwide, including executives from every Fortune 500 company LinkedIn is the world's largest professional network on the Internet. LinkedIn connects contacts, colleagues and associates, providing an interface that encourages communication, interaction and collaboration with a broader group of professionals and allows access to information, expertise and resources.
Central Power Systems aligns state-of-the-art distribution, direct sales, customer & technical support and certified service training to offer the most complete brand, service and product support in the industry. As full line distributors of Briggs & Stratton engines and parts, Murray brand service parts, Worx Yard Tools, DOLMAR Power Products, Briggs & Stratton portable generators and pressure washers, Carlton forestry products, NGK and Champion spark plugs, and a full line of Fuel Solutions from leading brands like Mechanic In A Bottle, Opti and VP Racing, we supply an independent network of over 6,000 sales & service locations throughout the Midwest and Florida.