What can you do if you get a negative review? Ben Cummings new chiropractic marketing WebTV show explains actions you can take.
Rochester, NY (PRWEB) November 29, 2011
Ben Cummings, founder of Practice Building Center, the web's largest chiropractic forum and chiropractic marketing training website, has released another episode of his WebTV show titled "Chiropractic Marketing Video #93 - What to Do If a Patient SLAMS You in an Online Review?"
The Chiropractic Marketing WebTV Show teaches chiropractors new marketing ideas, ways to use social media to attract patients, and advertising methods specific to growing a practice.
On Episode #93, many different things are covered during the 17 minute episode.
The first was the Super Doctor Tip. He shared a tip to start each day with a marketing task. "If you do this for a month you will have implemented 20 marketing actions. Over the course of a year, you will have implemented hundreds of marketing things," said Ben Cummings. He points out that a chiropractor only needs a small handful of the marketing actions to be home runs, to experience excellent practice growth.
The second tip he suggested was to block out one hour for learning time. He calls this the "Learning Power Hour." Ben Cummings said, "A powerful combination is starting the day with a marketing task, followed by one hour of learning about marketing."
Ben also shared a new backlinking tool that seems to work very well to rank chiropractic websites.
He shared a marketing tip of the week on reputation management on the internet. This is about being aware of reviews and comments being posted on the internet. The trend in internet search is social voting and reviews. People search the internet for ratings and reviews of doctors, before choosing a health care provider.
What can a chiropractor do if they get a negative review? Ben shared the following suggestions. "If you get a negative review, ask patients to post a counter point review to counteract negative reviews. Encourage patients to post positive reviews to build up a wall of social proof. Drive patients to a short domain name that redirects them directly to your Google Places page where they can leave a review. Create an email in your autoresponder sequence, that every new patient gets asking them to leave an online review. Over time you are building up a bank of positive reviews for the search engines to see."
He also suggests holding a video testimonial contest. "Offer a prize such as an iPad to the best video review posted on YouTube," Ben says. "Then embed these videos on a dedicated page on your website so that prospective patients can see a plethora of positive feedback on you and your practice. Call this page on your website, "Ratings & Reviews." Then get this page ranking high in the search engines."
Did you miss this episode? Chiropractors can now watch the full episode of the just-released Chiropractic Marketing WebTV Show.
Ben thinks this is important information for chiropractors, and asks chiropractors to Like his Page on Facebook to learn exclusive tips and tricks. "I'd appreciate your help in spreading the word amongst chiropractors," says Ben Cummings.
Like this? Check out Ben's last article: Chiropractic Marketing Consultant Ben Cummings Teaches How to Get Free Patients With YouTube