RFD-TV Float Honors Roy Rogers 100th Birthday

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Parade finale a tribute to the “King of the Cowboys” features Trigger and Bullet, and will be led by 100 Golden Palominos

RFD-TV Happy Trails Float - Grand Finale at Rose Parade

No one challenged the imagination of millions of baby boomers more than Roy Rogers,” said Patrick Gottsch, founder and president of RFD-TV.

RFD-TV will honor Roy Rogers with a spectacular 75’ float entitled “Happy Trails” in the 2012 Tournament of Roses® Parade. Roy’s faithful companions, Trigger “The Golden Palomino” and Bullet “The Wonder Dog” stand at the entrance of the float, while Roy Rogers, Jr. along with his son Dustin Rogers, serenade the crowd with the “Happy Trails” theme song. The RFD-TV float is scheduled to be part of the grand finale in the 123rd Tournament of Roses® Parade and will be symbolically led by riders on 100 Golden Palominos carrying American flags. The parade takes place on January 2, 2012 in Pasadena, Calif.

“Happy Trails” is RFD-TV’s fourth consecutive Rose Parade® float. It is appropriate that RFD-TV chose to honor Roy Rogers in the Tournament of Roses® Parade as this year’s theme is “Just Imagine…” and no one influenced an entire generation more than Roy Rogers. Roy would have been 100 years old on November 5, 2011 but he passed away in 1998 at a time when the cowboy ideal seemed to signify everything decent about a nation in which all things were possible. “No one challenged the imagination of millions of baby boomers more than Roy Rogers,” said Patrick Gottsch, founder and president of RFD-TV. “Whether it was playing cowboy in the back yard or dreaming of having a palomino horse or German shepherd dog of their own after watching one of the 88 movies or 100 episodes of the Roy Rogers Show, young minds were inspired for decades to just imagine.”

The “Happy Trails” float is designed and built by Phoenix Decorating in a mix of organic materials that mimic what Roy Rogers would’ve seen on the trails. The 35-foot tall classic image of the singing American cowboy is framed by a lucky silver horseshoe mirrored by pearl handled dual size-shooters and is flanked by American flags. The entrance to the Rogers floral ranch is guarded by his loyal German Shepherd “Bullet” and his pride Golden Palomino “Trigger.” The faithful duo are the actual preserved remains and not organically decorated duplicates. They sit surrounded by desert fauna underneath a bark-covered arch-gate identifying the Roy Rogers Riders Club, which at its peak boasted over 2.5 million members worldwide.

RFD-TV is broadcasting the Tournament of Rose® Parade “live” and streaming the coverage online (http://www.rfdtv.com) on January 2, 2012, beginning with a one-hour pre-parade broadcast at 10 a.m. EST. In addition ABC, NBC, HGTV, Univision, and KTLA carry the parade to a worldwide audience of over 150M.

RFD-TV will continue to honor Roy Rogers in 2012, with a Trigger & Bullet “Happy Trails Tour” making stops all around the United States and Canada. Fans can still join the Rogers Riders Club on RFD-TV’s website page dedicated to the American icons, which still inspires good values and helps support rural youth. When joining the Roy Rogers Club on http://www.triggerandbullet.com riders receive a membership card, a discount on merchandise and a monthly Roy Rogers Club E-Newsletter.

The Trigger & Bullet “Happy Trails Tour” began in July of 2010, after RFD-TV purchased Roy Rogers’ preserved horse, “Trigger” and his German Shepherd dog, “Bullet” at an auction at Christie’s in New York. The company began a 48-state tour at public gatherings where fans can have their picture taken with these two American icons. “At every stop, these have proven to be very emotional experiences for all as the sight of this simple horse and dog on display brings back a flood of memories from their youth,” said Raquel Gottsch, executive vice president of corporate communications of RFD-TV.

Trigger and Bullet Inspire Pet Adoption – Win a Trip to the 2013 Tournament of Roses® Parade
RFD-TV launched the Trigger & Bullet Rescue, a pet adoption program to help rescued animals. Inspired by Trigger and Bullet, anyone who adopts a pet and names it Trigger or Bullet, or makes a monetary donation through RFD-TV to help rescued animals, will be entered into a drawing for an all-expense paid trip for four. The trip includes four airline tickets, one hotel room and four seats at the RFD-TV VIP area at the 2013 Tournament of Roses® Parade in Pasadena, Calif.

The winner will be announced January 2, 2012, during the RFD-TV Live Pre-Parade Broadcast 11 a.m. – 1 p.m. EST. To be eligible for the Trigger and Bullet Rescue trip you must do one of the following:

  •     Adopt a Pet: mail or e-mail a photo and a copy of the adoption papers (with the pet’s name of Trigger or Bullet) to RFD-TV c/o Trigger and Bullet Rescue, 1 Valmont Plaza, 4th Floor, Omaha, Neb. 68154.
  •     Donate to help rescued animals. Donations can be made online at http://www.triggerandbullet.com or mail a check to RFD-TV, c/o Trigger and Bullet Rescue, 1 Valmont Plaza, 4th Floor, Omaha, Neb. 68154. Monetary donations will be given to horse rescues and other pet adoption services.

RFD-TV Exclusively Airs The Roy Rogers Show and Classic Roy Rogers Movies
RFD-TV and the Rogers family have teamed up for weekly airings of the Roy Rogers movies and television shows, with Roy’s son Dusty and grandson Dustin Rogers introducing each episode while providing inside stories on growing up with Roy and Dale. In addition, western music performed by Dusty, Dustin, and their western group the “High Riders” is part of each television program, and will be featured in daily 2pm “live” shows at RFD-TV The Theatre in Branson, Mo. starting in March/2012.
The Roy Rogers TV Show airs every Sunday at 12:30 p.m. EST on RFD-TV, repeating at 5:30 p.m. on Thursdays and 12:00 p.m. on Saturdays. Roy Rogers movies premier every Tuesday at 2 p.m. EST and repeats at 12:00 a.m.

RFD-TV Broadcast Live With Hosts Pam Minick and Orion Samuelson
RFD-TV covers the Tournament of Roses® Parade from the “rural” perspective, with limited commercial interruptions, no “cut aways” from the equine groups, and six cameras providing unique high definition coverage along the parade route.

  •     December 30, 3 p.m. – 5 p.m. EST - Live at Equestfest. Performance and interviews with the equestrian groups participating in the Rose Parade® “live” from the LA Equestrian Center.
  •     January 2, 10 a.m. – 11 a.m. EST - Live Pre-Parade Broadcast. A behind-the-scenes special on the making of the “Happy Trails” float with special guests Dusty and Dustin Rogers.
  •     January 2, 11 a.m. – 1 p.m. EST - The Tournament of Roses® Parade “Live” Coverage of all the floats, bands and equestrian groups. Same day repeat from 6 p.m. - 9 p.m. EST.

RFD-TV, LLC
Launched in December 2000 and now in its 10th year of broadcasting, RFD-TV is the nation’s first 24-hour television channel dedicated to servicing the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment. The channel is now distributed into more than 41 million homes worldwide by DBS and cable systems including DISH Network (231), DIRECTV® (345), Comcast, Verizon FiOS TV (247), Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. Production originates in studios located in Nashville, Tennessee, for RFD-TV, RFD HD, and RURAL TV, the company’s new international channel. RFD-TV The Magazine now has attracted more than 180,000 paid subscribers for its bi-monthly publication, and the company continues to operate “RFD-TV The Theatre” in Branson, Missouri. For more information, visit http://www.rfdtv.com.

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Deb Hermann
RFD-TV
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