MEF North America Delivers Phase Two of its m-Commerce Initiative to Drive Consumer Adoption

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Mobile Commerce Framework Addresses Issues of Privacy and Security

The North American chapter of MEF, the global trade association for mobile content and commerce, has today released its Global m-Commerce Whitepaper series with the goal to demystify the complexities of mobile payments and address key industry issues which are barriers to consumer adoption.

The series, unveiled at MEF Americas 2011 in Miami, the annual event attended by thought leaders from across North and Latin America’s mobile content and commerce ecosystems, includes eight definitive guidelines on key areas such as payment models, privacy and taxation.

Active MEF Members, from across the mobile value-chain contributed to the m-Commerce Initiative, which follows the release of MEF’s Global Consumer Survey.

The survey highlights key market intelligence on consumer trends impacting widespread adoption including the data that in the U.S. 83 percent of respondents use their mobile phone to research a product, with 69 percent completing a purchase transaction using their mobile. Globally 27 percent of consumers would use mobile to make purchases more often if security was addressed.

MEF North America is also collaborating with the Accredited Standards Committee (ASC) X9 to produce a comprehensive and practical Global Payment Matrix guide providing clarity on the wide range of business models now available for m-Commerce and to support the development of industry standards for mobile transactions by ASC X9.

"MEF North America is developing a practical mobile commerce framework that companies across the value chain can use to navigate an increasingly complex ecosystem," says Gary Schwartz, CEO of Impact Mobile and Chairman, MEF North America. "We are addressing regional concerns that include privacy and security and help promote consumer and merchant trust in the new channel. The resulting Whitepapers are practical hands-on guides for any company that is looking to monetize digital, virtual and physical content via the phone."

The need to drive adoption through building trust and consumer confidence were key topics debated this week by the executives attending MEF Americas 2011 where speakers included SPRINT, Nokia, Macy’s, VISA and Coca Cola.

The North American series of Whitepapers is part of the global m-commerce initiative by MEF and Rimma Perelmuter, Executive Director said “we’re delighted that MEF North America has released the first series of Whitepapers as part of the global m-Commerce Initiative. The goal is to offer unique and practical tools for our members and the wider industry to drive consumer adoption through highlighting successful business models that are positively addressing consumer needs to advance the mobile channel opportunity within a regulatory framework."

The following companies contributed to the North American Whitepaper Series:

Gowlings – Privacy and m-Commerce
Impact Mobile – Mobile Shopper Engagement and Conversion
Jumptap – Advertising and m-Commerce
OpenMarket – m-Commerce Payment Solutions
Polar Mobile – Making Money from your Mobile Content in the App Economy
Sixth Sense Media – Brands and m-Commerce
SNR Denton – Regulation and m-Commerce
SNR Denton – Tax and m-Commerce

About MEF Americas

MEF Americas: Mobile Content & Commerce is the essential two day gathering for thought leaders & deal makers from across North & Latin America’s mobile content and commerce ecosystems.

The exclusive two-day event founded in 2010, focuses on issues, strategies and case studies from the content, finance, retail and brand verticals, as well as cross-border opportunities, barriers to entry, in-market insight and business development. In addition to the exceptional opportunities for facilitating business development while making important new contacts, delegates will also gain the benefit of MEF’s extensive global m-commerce and content expertise.

With keynotes from Nokia, Sprint and Coca Cola, panel discussions with over 50 speakers, interactive sessions and open networking, MEF Americas: Mobile Content & Commerce offers delegates an unrivaled environment in which to learn, discuss and debate the issues facing the mobile content value chain.

About MEF
MEF is the global community for mobile content and commerce. It is the leading trade organization for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.


MEF North America
General Manager
Marjorie DeHey Daleo

Anmore Media International
Tony Dillistone

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