(PRWEB) November 30, 2011
Cole Information, the consumer and business information company that helps business find new customers, is pleased to announce its new Marketing Playbook for Small Business. Brief and to-the-point, the Marketing Playbook provides 12 pages of practical advice and marketing solutions to help small businesses find new sales leads and sales prospects. It describes best practices to help small business market: how to get in the social media conversation, how to take advantage of new technologies like mobile marketing and QR codes, how to use traditional approaches such as direct mail and telemarketing, and much more.
“Running a small business is tough. The Marketing Playbook for Small Business is a quickly accessible resource for sales and marketing tips, advice and strategies to find new sales leads, prospects and customers,” says Bryce Curry, Cole Information’s Marketing Manager. With the New Year quickly approaching, The Marketing Playbook for Small Business can provide new insight, direction and initiatives for sales and marketing plans. It is available free at http://www.ColeCommunity.com .
Cole Information has been gathering residential and business information for marketing purposes since 1947 when Jack Cole created the Cole Directory. The "Blue Book" is the original criss-cross reference directory, a standard tool for business and government. The people at Cole Information continue this tradition of practical innovation applied to changing technology to offer products that raise productivity. Today, clients quickly and cheaply access a full suite of information products on line, such as Cole Lists, an online national database of consumer and business information, Cole X-Dates, the site for online insurance policy expiration dates, or Cole Realty Resource for accurate real estate details.
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