Cyber Monday Breaks Records in Canada

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Leading comparison shopping engine, Shopbot.ca, notes that Cyber Monday shopping is up over 50% this year in Canada as compared to last.

With the holiday shopping season in full swing, Canadians are quickly catching on to the online shopping trends of their southern neighbours. Shopbot.ca saw record highs for Monday’s visits to their largest comparison shopping engine in the country. With over 60,000 daily unique visitors, the same size as leading e-commerce merchants, Shopbot continues to look ahead and draft resolutions for a new year of enhanced features and increasing options for savvy shoppers.

Just in time for Black Friday and Cyber Monday discounts, Shopbot unveiled a search filtering framework that is as robust on the back end as it is easy to use on the front end. While online shoppers who know exactly what they are looking for can rely on Shopbot’s award-winning long-tail search engine as always (e.g. “black Timberland rain boots for women”), those who are casually browsing now may take advantage of descriptive product tags to drill the site and uncover bargains (e.g. “Fashion & Accessories > Shoes > Women’s Boots > Rain Boots > Timberland > Black”).

“On Cyber Monday alone these filters were used by over 60% of our visitors, and our merchant partners are already reporting record sales thanks to our engine since the filters’ inception,” Shopbot National Sales Director, Ashley Bienvenu states.

Shoppers may further refine their search by material, pattern, size, price, brand and retailer — a feature that promises to connect Canadian consumers and retailers even better than before.

“With a merchant base of more than 300 and consumer traffic up 50% over the same time last year, we’re keeping a close eye on user experience and market demands,” says Bienvenu. “Iterative enhancements like these benefit both key audiences — by surfacing retailers more effectively and by helping shoppers find what they want fast.”

The improved experience is contributing to Shopbot’s influx of merchant partners. La Vie en Rose, Office Depot, Saks Fifth Avenue, Staples Canada and The Shoe Company are the latest to join the ranks of retailers marketing their products to Canadian consumers through Shopbot, up 16% in the last two months alone. Interestingly, and in direct response to consumer demand, Shopbot also is partnering with an increasing number of brand merchandising retailers, including ShopElvis.com and the official stores of Justin Bieber, Lady Gaga, Sesame Street and Ticketmaster.

“Almost half of Shopbot.ca visitors are loyal, repeat customers,” says Bienvenu. “By offering more choice in a diversity of brands and products, as well as the ability to narrow choices with greater specificity, we’re attracting significant new traffic and catering to our base at the same time.”

Shopbot.ca is Canada’s premier online bargain shopping engine. Launched in 2004 and specifically tailored to connect discerning Canadian consumers with competitive Canadian retailers, Shopbot utilizes its own award-winning product search technology to surface the most relevant results for customers and the lowest prices. Shopbot’s model of delivering convenience, comparison and value to Canadian households—and quality traffic to its partner merchants—has grown so successful, the company has expanded to offer similar online comparison shopping services in Australia, Brazil, New Zealand and South Africa. http://www.shopbot.ca

CONTACT
For further details or to schedule an interview, please contact Ashley Bienvenu at Ashley(at)shopbot-inc(dot)com or on 612.424.3822.

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Ashley Bienvenu
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