Media Logic Increases F.Y.E. Facebook Fans by 56 Percent with Twilight Promotion

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Promotion Developed and Deployed in a Matter of Weeks Delivers Big for Entertainment Retailer

Media Logic, a nationally recognized agency specializing in marketing for a social world, has successfully completed a four-week Facebook promotion for FYE, a national retail chain of more than 440 stores offering a wide selection of entertainment products, including CDs, DVDs and video games. The promotion resulted in a 56 percent increase in Facebook likers for FYE.

The promotion leveraged discounts and a contest that sent the winner to Los Angeles for the premier of the Twilight Saga: Breaking Dawn – Part 1. FYE messages regarding specially-priced Breaking Dawn soundtracks as well as assorted Twilight merchandise was delivered to more than 125,000 unique fans with a total of 868,000 impressions through Facebook, Foursquare and Twitter.

“Social promotions are an excellent way to grow and excite a social fan base,” said Patrick Boegel, Media Logic’s Director of Media Integration of Media Logic. “For retailers in particular, tying promotions into topical pop-culture phenomenon is extremely effective, but delivering and executing these promotions in the proper time frame is essential to their success.”

Once the promotional package from the Breaking Dawn production studio, Summit Entertainment, was offered to FYE, Media Logic quickly developed and deployed the social promotion to take advantage of the buzz around the film’s much anticipated premier. The promotion was created in late August and launched in the final week of September. During that four-week period, the brand accumulated thousands of entries, hundreds of thousands of impressions, and connected directly with tens of thousands of potential customers on Facebook.

“With Media Logic’s help, FYE is engaging our customers and consolidating social conversations into social strategies,” said Jodie Evans, FYE director of promotions and visual merchandising. “There’s tremendous potential for amplification of our messages through our network, and that means tremendous opportunity to increase sales and brand loyalty.”

About Media Logic
Media Logic is a nationally-recognized and award-winning agency specializing in marketing for a social world: branding, social promotions, influencer marketing and managed community marketing. For more information, visit http://www.mlinc.com; http://twitter.com/medialogic

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Jason Jansky
Downing Street Communications
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