...under David’s leadership, the software development team will create dynamic location based proximity marketing solutions that will arm brands and retailers with valuable data and analytics...
Atlanta, GA (PRWEB) November 30, 2011
Proximus Mobility, a location based proximity marketing software company, announced today that David Shaw has been named Vice President of Software Development. In this role, Shaw will oversee product development and technology innovation. He will be based in Proximus Mobility’s Atlanta headquarters.
“David is an industry veteran and brings a solid track record of over 15 years developing enterprise software and deep involvement in the mobile and wireless industries,” stated Michael Zeto, CEO of Proximus Mobility. “As we continue to invest in our technology and look for ways to enhance and differentiate our products, we are confident that under David’s leadership, the software development team will create dynamic location based proximity marketing solutions that will arm brands and retailers with valuable data and analytics and offer consumers a rich and relevant content experience around the point of purchase.”
Shaw comes to Proximus Mobility after several years at Nokia, where most recently he was Senior Design Engineer. In that role he designed, developed, and deployed massively scalable mobile solutions supporting 300 million devices. He also built a powerful architecture based on cloud computing, multifaceted search, with a focus on gathering and processing data. Prior to Nokia, David spent several years with Cingular Wireless (now AT&T), where he was a Subject Matter Expert leading a team of developers in building new web applications, and with CNN.com, where he held a Senior Developer role.
Shaw holds a bachelor’s degree in computer engineering from Georgia Institute of Technology.
About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. This solution offers relevant, high value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus enables brands to effectively reach and capture consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the ability to make cost-effective and educated purchase decisions and to receive helpful and valuable location-based information and offers, completing the value chain for advertiser and consumer. For more information, visit http://www.proximusmobility.com.