El Clasificado Closes Its 2011 Su Socio de Negocios Calendar Year With Financial Expert Louis Barajas

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During the Spanish language, small business expo, the entrepreneur lectured Hispanic business owners on how to give more life to the their businesses.

Small business owners network at free seminar

Unfortunately 80% of people starting businesses fail. And that's what we're trying to avoid right off the bat.

For the fist time since its launch in 2006, the El Clasificado-presented seminar arrived on Ontario grounds, delivering Hispanic entrepreneurs in that area the tools needed to expand their business.

Louis Barajas, author of motivational books such as “Small Business, Big Life” and “Overworked, Overwhelmed & Underpaid”, served as guest speaker to the event, which was sponsored by Wells Fargo, Verizon Wireless, California SBDC, and New York Life.

Barajas stated that the recession caused people to loose their jobs and in effect, create jobs for themselves out of necessity. The downfall to this, according to the entrepreneur, is that business owners were jumping into something that they were not prepared for in long terms. “Unfortunately 80% of people starting businesses fail. And that's what we're trying to avoid right off the bat.”

During his lecture, he urged the Hispanic small business owners in attendance to avoid the most common mistakes made by entrepreneurs. His first tip was to create a life plan before they create a business model, in order to ensure a more stable foundation for their business. He also encouraged attendees to use social media outlets, such as LinkedIn, as marketing tools to grow their business.

The presentation given by Barajas sparked interest in small business owners such as Miguel Angel Soto, who stated that the information provided was useful and interesting. “It makes sense to think that if your personal matters are in order, you have a better opportunity of having a stronger business as well. A clearer mind makes clearer decisions, and that’s very important when running a business,” he said.

The event also included a presentation by Lina Navia, Yoga expert and founder of “Umbral Yoga”, a series of Spanish-language community based classes that teach relaxation techniques through proper breathing and routine exercise. “I was surprised to see a yoga demonstration in a business expo,” stated Soto. “But it all makes sense. Yoga helps a person reach a more peaceful state of mind and state of being. And all of that is needed not only when running a business, but in life a swell.”

The event, which took place at he Ontario Hilton, culminated the 2011 Su Socio de Negocios Expo calendar year. The next Spanish language business expo is scheduled for April 11, 2012 in Los Angeles.

ABOUT: “Su Socio de Negocios” is a series of business breakfasts and expos in Spanish language, which El Clasificado began to offer in 2006. El Clasificado is a Hispanic multiplatform media company that provides a marketplace for Spanish speaking Latinos in grassroots communities. With over 37,000 online classified ads, 4.5 million monthly page views and over 200,000 unique visitors, ElClasificado.com is the leading online classifieds portal connecting buyers and sellers in the U.S. Latino market. El Clasificado print is a verified publication with a weekly circulation of 410,000 and is distributed to more than 250 cities in Los Angeles, Orange, Riverside, San Bernardino, San Diego, Ventura and Kern Counties.

CONTACT: For media interviews or b-roll of the event please contact Gabriela Alvarado, Public Relations Assistant, at 1-800-450-5852 or via e-mail at mediarelations(at)elclasificado(dot)com.
For marketing partnership opportunities, please contact Hugo Hernandez, Director of Marketing and Events, at 1-888-204-4591 or via e-mail at hugo(dot)hernandez(at)elclasificado(dot)com

MEDIA RESOURCES: SuSociodeNegocios.com, SuSociodeNegocios Facebook, YouTube Twitter.

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Alicia Garcia, Director of Content & Communications
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