This mobile app launch is a huge move forward for Passenger in delivering innovative solutions and tools for our clients.
Los Angeles, CA (PRWEB) November 29, 2011
Passenger (http://www.thinkpassenger.com), the leader in social brand community technology and services, announced the release of its new iOS mobile app. This mobile app enables members to participate in the private community experience via their mobile phone, which increases member engagement and accelerates research response time so brands receive deeper insights and advanced analytics that can be used for product development, marketing, and/or innovation.
Passenger’s Chief Product Officer, Jas Dhillon, says, “This mobile app launch is a huge move forward for Passenger in delivering innovative solutions and tools for our clients. Passenger has always been committed to working with our clients to develop innovative technology solutions that lead to richer insights that inform social business objectives. As such, we are excited about bringing this technology to Android in the near future.”
With this new mobile app Passenger is expanding its offerings beyond web-based communities, allowing clients to truly leverage the social web to make informed decisions on marketing, research and innovation. The app offers three key features:
- Ideas: allow members to share their ideas instantly with the ability to include photos/videos.
- Polls: use push notifications to solicit feedback through a variety of interactive poll types.
- Discussions: allow members to engage in moderated real-time dialogue.
All feedback from the mobile app is contained in a single data warehouse with the web-based platform data and can be analyzed independently or holistically. The main benefits of the mobile application are increased member points of feedback, accelerated research response time, and strengthened insight analysis.
Passenger has dramatically increased its pace of product innovation with two other major releases over the past six months. Passenger’s social brand intelligence capabilities enable customers to utilize member-driven innovation from the community to increase their efficiency, competitiveness, productivity and market share.
Passenger communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger's technology, combined with expert community management and member engagement services, allows your brand to leverage your community to inform research, product development, and marketing decisions at social speed. In addition, all of the data collected from across the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, providing a holistic view of your social brand community and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.
# # #