LeadBolt Launches Revolutionary New Ad Format

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Launch of a revolutionary new ad format, “App Wall”, designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps

LeadBolt, the leading mobile advertising network and in-app ad monetization company, today announced the release of a revolutionary new ad format, “App Wall”, designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

“We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps,” said LeadBolt CEO, Dale Carr.

Released initially as a “Top Apps” wall, this new format will ensure high returns for developers by presenting the app user with an offer wall of the top performing apps. The combination of app installs, which are amongst the highest paying offers, presented on an offer wall, a high performing ad type, will ensure superior eCPMs for developers.

However, its method of delivery is what makes this ad format even more revolutionary. Top Apps requires no SDK integration.

With just simple html, developers can integrate the “Top Apps” wall into various different forms that perfectly compliment the developer’s specific app, such as a menu icon, a top apps tab, a navigation bar, a simple banner, a hyperlink or app of the day announcements.

From there, users will install one of the apps from either the Android marketplace or iTunes store. Advertisers will get quality non-incentivized app installs and publisher will get paid for each of these app installs.

“LeadBolt delivers the most comprehensive range of high performing ad types available in the industry and the addition of this new ad format further puts a stamp on our never ending drive to be the leader in mobile and web advertising,” said Carr. "Our vision is to continuously deliver the next generation of mobile ad formats for Apple IOS and Android, and we have done this with Top Apps."

For more information and a short video of the new ad type visit http://www.leadboltapps.com/appwall/

About LeadBolt:
LeadBolt is an innovative online and app content monetization company. LeadBolt provides advertisers 6x the opportunity to connect to their target audience on the web and mobile in a more effective and efficient manner through the largest range of traditional and premium ad formats. These interactive ad formats, including its renowned content lock, delivers better ROI to both advertisers and publisher by creating higher response rates and better eCPMs. For more information about Leadbolt, visit: http://leadbolt.com or email us at pr(at)leadbolt(dot)com.

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Florence Loh
Leadbolt
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