Bacc Off is a very well established brand, but Mike Harris at Dipstop credits Legacy’s niche market experience as the deciding factor in choosing the firm to spearhead a drive to take market share in non-traditional channels.
Selma, Alabama (PRWEB) November 30, 2011
Dipstop Inc., leading manufacturer of the Bacc Off brand of tobacco free snuff announces partnership with Legacy Brand Sales and Marketing. Legacy specializes in niche product marketing through a network of direct sellers who serve the convenience store and specialty retail industry.
The three key managers at Legacy have over seventy five years of combined experience in specialty food and healthcare distribution and have catapulted their organization into national prominence in just five years.
Russell Ralston, managing director and founder at Legacy has twenty years experience in development and marketing of tobacco cessation products and manufacturing of clinical rehabilitation devices. He holds several patents on devices developed and manufactured by the Ralston Group.
Joe Marotta, also a founding member of Legacy Brands, is a graduate of Syracuse University with thirty five years in the confectionery business. Joe is a member of the Candy Hall of Fame and has owned or managed several large distributer/brokerage firms over the last fifteen years.
Shelly Makaron is the most recent addition to the management team and previously served as National Specialty Accounts Manager at Morris National Inc. Ms. Makaron also served as Sales Director for Regenie’s All Natural Snacks, Fiesta Candy Company, BestSweet, and Reed Food Corp.
Legacy specializes in new or neglected brands in niche markets and provides small manufacturers with “big brand” service and attention to detail. Bacc Off is a very well established brand, but Mike Harris at Dipstop credits Legacy’s niche market experience as the deciding factor in choosing the firm to spearhead a drive to take market share in non-traditional channels.
DipStop™ Inc. was founded in 1991 to combat the critical health problems associated with smokeless tobacco by helping users break the nicotine habit. Family owned and operated in Selma Alabama, DipStop is one of several business units dedicated to the development and introduction of innovative products created to improve the health and well-being of its global customer base. Initially offered in wintergreen, cinnamon and mint flavors, BaccOff™ straight tobacco free snuff was introduced in 1993 as the first chewing tobacco alternative with the taste, texture, and *spitability of real tobacco snuff.
*spitability - The wherewithal to expel a reasonable amount of brownish liquid from between the lips with sufficient force to roll small bugs, stir up dust, and send dogs and cats running for cover