Marketcom PR Offers Marketers 5 Helpful Hints on Highly Effective PR

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Social media, Google and overworked reporters change the public relations and marketing communications game

Marketcom PR

Marketcom PR

Smart PR always means adapting to new challenges.

In the spirit of holiday giving, Marketcom PR is offering businesses five helpful hints to more effectively manage their communications platform in 2012. The ideas, all taken from Marketcom’s Let’s Talk blog, address how the rapid changes in communications technology and culture impact PR specialists and other communicators in generating exposure for clients and brands.

1. Do I need to do a ‘Google audit’? (Yes. Today.) What appears in a Google search on you and your company can be much more important than what shows up in social media or even your website.
2. Why is a press release like a 60-second commercial? While press releases are often seen as an old school tool, they are still the workhorses of organic search and, increasingly, social media. Don’t be boring.
3. So what else is Twitter good for? A lot of things, including keeping track of what the media – particularly high visibility reporters and bloggers – are thinking about.
4. Can a reporter be your friend? Hey, reporters are people, too. Why not pay attention to how you treat them – and see what happens.
5. Are reporters making more mistakes now? (Yes!) It’s a tough business, and getting tougher. Keep it simple, ask for read backs and review coverage once it appears.

“Smart PR always means adapting to new challenges,” said Greg Miller, president of Marketcom PR. “But the good news is, the ongoing changes in communications technology and culture is good for our business. Here’s to change!”

About Marketcom PR
Marketcom PR is a full-service public relations and marketing communications boutique based in New York. We have experience working with multinationals and start-ups, in industry segments ranging from professional and financial services to retailing and non-profits. The common thread is communicating our clients’ value to clearly defined audiences in credible, sustainable ways. For more information, visit our website, Twitter @marketcompr, or LinkedIn pages.

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Laura Brophy
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