COT-PURITECH Uses Asset Trackers to Recover Misplaced Shipment

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Using Asset Trackers from Track What Matters, company was able to locate shipment quickly and re-route to its destination

GPS Tracking, tracking devices

Track What Matters GPS Tracking Solutions

We had a major shipment to Australia, and noticed that it hadn't moved more than 30 miles away from our office.

Track What Matters today announced that COT-PURITECH of Canton, Ohio recovered a lost shipment containing $250K worth or equipment using asset trackers from Track What Matters.

Having experienced recent growth, COT-PURITECH, needed to keep better track of their goods to make sure they reach their destinations as promised. The company placed asset trackers from Track What Matters on its trucks, trailers and heavy equipment, and recently had an incident where it paid off.

“We had a major shipment to Australia containing about $250K worth of equipment,” said Jim Ertle, Manager of Logistics and Customer Service for COT-PURITECH. “The trucking company we had contracted with to move the container to the pier in California had picked up the shipment on a Friday, and by the next Tuesday, we’d noticed that it hadn’t moved more than 30 miles away from our office.”

Realizing that there was a problem, Ertle was able to locate the trailer and drive over to the location where it was sitting to investigate.

“Sure enough, our containers were sitting there when they were supposed to be in California,” notes Ertle. “We would have noticed the problem when the California pier hadn’t received the container, but because we were able to address the problem ahead of time, we shortened the overall shipment delay–and we wouldn’t have been able to do that without the GPS tracking equipment.”

Ertle notes that they chose Track What Matters because of the longer battery life on its asset trackers. “Because Track What Matters can set the equipment to ping out only twice a day, the battery life lasts significantly longer–and that’s really important when you’re dealing with international shipments.”

More details are available at
About Track What Matters LLC (
Track What Matters provides customized GPS tracking solutions for vehicles in the United States, Mexico, Canada, Africa, the Middle East, and portions of Asia. They support companies who need to keep track of assets, containers, trailers and more.

Track What Matters has made a conscious effort to ensure its service is very easy to use while providing comprehensive delivery of vehicle tracking information. Track What Matters, LLC is a GPS tracking company that specializes in creating customized GPS tracking solutions specific to the individual needs of their clients. By leveraging cutting-edge GPS tracking hardware with vanguard and incredibly powerful yet user-friendly web-based software, Track What Matters, LLC has helped numerous Fortune 500 clients improve return on investment by reducing waste and inefficiencies elsewhere. With a core philosophy of customized solutions culminated with unprecedented customer service, Track What Matters, LLC is the GPS tracking company that leading companies turn to for innovative and customized solutions and 24/7 accessibility. For more information, visit or call 800-293-0420.

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Wil Reed
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