“We launched our OOH distribution network in 2007, built it up to 15 million consumers per month in 2009, and today we have more than doubled our reach to 37 million consumers per month” WatchMojo CEO Ashkan Karbasfrooshan.
New York, NY (PRWEB) November 30, 2011
Video producer and distributor WatchMojo now reaches 37 million American consumers each month in out-of-home (OOH) locations including restaurants, malls, cabs and other retail outlets.
This puts the company’s total multi-platform reach at over 50 million consumers each month across the world.
OOH advertising is growing faster than the overall economy as well as most traditional forms of media such as television, radio and print. In fact, in the second quarter of 2011, OOH advertising grew 4.5% to $1.9 billion, according to the Outdoor Advertising Association of America (OAAA). By comparison, Pivotal Research Group is expecting total advertising to grow by only 1% in 2012.
Thanks to WatchMojo’s diverse and premium catalog of seven thousand short-form videos, an increasing number of OOH digital networks are licensing the company’s content and distributing it through their screens.
“We launched our OOH distribution network in 2007, built it up to 15 million consumers per month in 2009, and today we have more than doubled our reach to 37 million consumers per month” explains WatchMojo CEO Ashkan Karbasfrooshan.
While WatchMojo’s main distribution platform remains the Web, the company actually reaches more people in OOH, thanks in combination to its massive catalog and the digitization of the OOH landscape.
Clear Channel Outdoor – the nation’s largest outdoor advertising company – installed 96 new digital billboards in the first half of the year, bringing its total to 711 at the end of the second quarter of 2011, according to the OAAA.
Not to be outdone, competitor Lamar Advertising Co. is investing more capital expenditure in digital screens than in any other area of the company, with its total number of digital bulletins rising to 694.
While traditional outdoor companies are modernizing their billboards and replacing them with digital screens, new players like Indoor Direct, RMG Networks, TransitTV, Gloss Media and others boast thousands of screens and leverage WatchMojo’s visually-rich video content to engage consumers on-the-go. WatchMojo has also worked with TargetCast and Outcast in the past, and is adding new distribution partners rapidly. WatchMojo’s content can be adapted to work in mute settings by including subtitles when necessary and appropriate.
The right mix of technology, content and audience measurement have helped OOH attract new advertisers, according to OAAA president and CEO Nancy Fletcher: indeed, 12 thousand new advertisers began running ads in OOH from the first quarter to the second.
Expanding its tentacles away from the Web and into mobile, out-of-home, over-the-top connected devices, WatchMojo also helps academic publishers teach global students how to learn English.
Today, WatchMojo reaches 50 million consumers per month across its many platforms.
WatchMojo was founded in 2006 by Ashkan Karbasfrooshan and has emerged as one of the most industrious and polished video content creators with a catalog of seven thousand videos on lifestyle, entertainment and knowledge. The company’s pop culture and infotainment videos are carried on portals including Yahoo!, MSN and AOL, as well as video destinations YouTube, Hulu and many others. Online WatchMojo has served up 700 million views all-time.