The Sales Factory Retained to Promote Launch of New Line of High-Performance Grills

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The Sales Factory, a Greensboro, N.C.-based full-service marketing and advertising agency, has been chosen as a key agency to promote Saber® grills, a new line of high-performance barbeques to be offered exclusively at outdooor specialty stores.

The Sales Factory, a Greensboro, N.C.-based full-service marketing and advertising agency, has been chosen as a key agency to promote Saber® grills, a new line of high-performance barbeques to be offered exclusively at outdooor specialty stores. The public had its first opportunity to view the new Saber Grill line at the 2011 International Pool, Spa, Patio Expo, Nov. 2-4 at the Mandalay Bay Convention Center in Las Vegas.

The Sales Factory will help manage a comprehensive marketing campaign for Saber and will be responsible for conducting detailed research studies; creating a corporate identity package, an all-new website design, a comprehensive product line brochure and a trade show booth design; implementing an advertising campaign and designing consumer and dealer direct communication campaigns. The detailed product research that has been done for the new Saber line will be communicated to potential purchasers via The Sales Factory’s efforts.

Saber grills feature high-performance infrared, accelerated pre-heating which allows the product to rapidly heat to 700 degrees. The product’s zonal cooking system allows separate areas of the same grilling surface to heat to precise temperatures that may vary hundreds of degrees, allowing different meats and vegetables to be cooked simultaneously at their own perfect temperature. The grills also boast non-magnetic 304 stainless steel for more durability and reliability.

“We have thoroughly reviewed the new product line and have been extremely impressed,” said Matt King, vice president of The Sales Factory. “To say that we are excited about the opportunity to help launch these grills is truly an understatement. The executives at Saber are forward-thinking and appreciate out-of-the-box ideas, which makes them a perfect fit for the creative minds at The Sales Factory. We look forward to delivering results for them.”

About The Sales Factory
The Sales Factory is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom-line results. Founded in 1984, The Sales Factory is a locally-owned full-service agency that employs a team of versatile, dedicated creative professionals to provide a full suite of graphic design, strategic marketing, print and web marketing, advertising and public relations services. The Sales Factory is not the fancy shop at the top of the tower or in a sterile, manicured office park. The Sales Factory is the team that cares about one thing: the bottom line. Whether talking to a consumer, a donor, a retailer or business, The Sales Factory team understands the target first and then creates sound solutions through research-based, strategy-focused and time-tested methodologies. For more information, visit The Sales Factory on the web at http://www.salesfactory.com or contact them via phone at 336.333.0007.

About Saber
Based in Columbus, GA, Saber is a wholly-owned subsidiary of Char-Broil, America’s oldest and largest gas grill brand. Saber initiated operations in 2011 with the launch of its first “better barbeque” grill line. Saber’s infrared grills boast higher efficiency than average, using one-third less gas and one-third fewer BTUs. Saber’s zonal cooking system allows for multiple areas of the grill surface to heat precisely to temperatures that can vary by nearly 300 degrees, allowing more flexibility in grilling multiple food items. Saber grills are offered exclusively at outdoor specialty stores. For more information on Saber, visit http://www.SaberGrills.com

Media Contact:
Monique Moffit
336.501-8554
moniquem(at)salesfactory(dot)com

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Monique Moffit
The Sales Factory
336-501-8554
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