Maritz Research Launches Mobile App for Statistical Analysis

Share Article

Upgraded Maritz Stats allows users to access the app while on the go

Maritz Research is launching today an updated version of its free statistical software, Maritz Stats. The updated version, Maritz Stats 3.0, allows users to run statistical tests such as Z-, T- and Chi-square tests, as well as precision and other analysis staples from any web-enabled device.

The previous version, Maritz Stats 2.1, required users to download the Windows-based software onto their computer; but with Maritz Stats 3.0, users will have the option of downloading the application or accessing it from any internet-ready device via the cloud.

“Moving Maritz Stats to the cloud provides users with greater flexibility and security,” said Joe Ziegler, senior vice president, research technology, Maritz Research. “Maritz Stats 3.0 allows users to run statistical tests on the go in a web browser, using a mobile phone, laptop or tablet. The updated version gives users the unique functionality of Maritz Stats in a convenient and secure manner.”

In addition the common statistical tests found in a full statistics program, Maritz Stats 3.0 offers unique applications like statistical power analysis, and T- and Z-tests that can run with partially overlapping samples. Users have access to the following tests and functions, all of which are presented in a user-friendly, intuitive package:

  •     T-Test – Compare two mean (average) scores
  •     Z-Test – Compare two percentages
  •     Precision – Compute sample size needed for given confidence intervals
  •     Paired Comparisons Test – A Z-Test for preference analysis
  •     McNemar Test – Compare nominal, dichotomous proportions
  •     Power – Calculate sample size needed for statistical testing
  •     Chi-Square Test – Determine whether sample data differ significantly from those expected

“With Maritz Stats 3.0, Maritz Research continues to share its expertise and sound scientific practices with students, marketing researchers and the entire research community,” said Keith Chrzan, chief research officer, Maritz Research. “Maritz Stats 3.0 makes it even easier for marketing researchers to quickly test their research results without having to use a full-featured statistics package.”

Maritz Stats 3.0 can be accessed at: http://www.maritzresearch.com/insights/maritz-stats.aspx.

About Maritz Research
As one of the world’s largest marketing research firms, Maritz Research, a unit of Maritz, helps many of today’s most successful companies improve performance through a deep understanding of their customers, employees and channel partners. Founded in 1973, it offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services, hospitality, technology, telecommunications, and retail industries. The company has achieved ISO 20252 registration, the international symbol of quality. It is a member of CASRO, ESOMAR, MRA, and is the official sponsor of the American Marketing Association.

For more information, visit http://www.MaritzResearch.com, or contact us at 1-877-4MARITZ.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Larsen
Maritz
636-827-1523
Email >
Visit website