Layered Innovations Unveils Newest Platform Release

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Layered Innovations announces the latest release of their professional marketing automation platform.

This is what the client’s are specifically requesting. They are seeking a simple, concrete manner in which to manage mobile campaigns and to engage and monitor customer response. It made sense to accommodate their requests.

The new release allows client’s to self administer mobile campaigns and to measure and report on the productivity of those campaigns. The new capability adds to their current platform controls which include social media compliance, professional commerce management and client experience monitoring.

“This is what the client’s are specifically requesting,” commented Dusty Davidson, Chief Concept Officer for Layered Innovations. He added, “they are seeking a simple, concrete manner in which to manage mobile campaigns and to engage and monitor customer response. It made sense to accommodate their requests.”

Layeredi Mobile Campaign Platform allows companies to easily build mobile campaigns that leverage engaging mobile video to drive a desired action. Through a simple web interface organizations can configure how they'll connect with their mobile community using technologies such as SMS, QR codes, mobile ad networks, or all three. Once users configure how access to their campaigns, they can upload video content in any format and the Layeredi platform will handle encoding to ensure compatibility with any smartphone. The final step is configuring a follow-on action to the video such as lead capture or a mobile commerce purchase to drive results and revenue.

The platform is available on limited release and will be in general release on January 1, 2012.

About Layered Innovations
The Layeredi Mobile Campaigns Platform integrates with leading E-commerce platforms as well as popular CRM's like Salesforce.com making it a enabler of mobile commerce that's unique in marketing technology. Layeredi's platform has been architected from the ground up to support large scale mobile campaigns that can require tens of thousands of unique QR codes or high volume SMS usage to deliver rich content over our carrier grade network. For more information visit http://www.Layeredi.com.

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