Finding and Buying a Retirement Home in San Miguel de Allende, Mexico Now Easier in 2012

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Newly opened Alma Realty San Miguel offers central Mexico's most comprehensive bilingual realty marketing services for Americans, Canadians and Mexicans looking to buy homes for sale in San Miguel de Allende, Mexico, a UNESCO World Heritage Site destination popular with retirees and second home owners.

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San Miguel de Allende, Mexico's Alma Realty San Miguel boasts the tagline: "Showcase Properties, Award-Winning Service."

"For those searching a retirement or second home in San Miguel de Allende, Mexico, Alma Realty San Miguel offers the region's most updated realty program."

Newly opened Alma Realty San Miguel offers central Mexico's most comprehensive bilingual realty marketing services for Americans, Canadians and Mexicans looking to buy homes for sale in San Miguel de Allende, Mexico, a UNESCO World Heritage Site destination popular with retirees and second home owners.

It’s easy to get distracted while looking at homes for sale in San Miguel de Allende, Mexico, a UNESCO-designated World Heritage Site—like Florence, Italy—where people from around the world actually live, work, and play.

After all, this village sports 450 years of history etched upon its walls like the lines on a well-loved grandmother, or abuelita: cobblestone-dappled streets that demands a walker’s attention. Color-intense bougainvillea-draped walls of century-old stone. Bells chiming out the hours from 28 different churches, architectural masterpieces all.

But perhaps it’s the multitude of signs that most distract the visitor turned home-shopping dreamer: Casas en Venta en San Miguel—homes for sale in San Miguel. In this buyer’s market, Realtor signs abound on every street, sometimes several on a single home, where no American-style Multi-Listing Service (MLS) exists and exclusive listings are rare.

“I got confused just looking at the homes for sale in San Miguel,” said Daniel Arrowood, a recent visitor from Colorado who owns international properties elsewhere. “Some homes had as many as four different realty signs on the wall. How do I know which realty agency I can trust?”

For the serious home-buyer in San Miguel—whether from Canada or Mexico City—the choices can seem daunting. The village of 85,000 city-residents boasts over 60 realty agencies in most directories, yet many offer little more than a telephone number and a dated web site of musty listings.

Alma Realty San Miguel, the region’s newest real estate agency, aims to bring real estate marketing in San Miguel into the 21st century, making it easier for home buyers to find a dream home in Mexico. Top among their offerings for showing real estate listings in San Miguel is a Quick Response (QR) campaign, common elsewhere in North America, but new to Mexico.

“Without an MLS system here, potential buyers have a hard time researching homes in Mexico,” says Alma Realty San Miguel Partner Gregory R. Gunter. “Our QR campaign provides Alma Realty’s home sellers an advantage by offering serious buyers a tour of the home on a Sunday afternoon—or after hours—when the buyer wants to know about a home immediately.”

As more international visitors travel with their smartphones—including the growing middle class from Mexico City seeking a respite from their big-city life—QR code campaigns ease the process of researching homes for sale in San Miguel while visitors with limited vacation time rush to see alternative listings.

Alma Realty San Miguel also boasts their “Marquee Listings” provide better marketing exposure for home sellers in San Miguel than any other realty agency. “While other agencies simply post listings to their web site,” says Gunter, “we integrate social media in our marketing campaigns, including blogs, Tweets, YouTube posts and international press releases. No other realty agency in central Mexico matches such service.”

And although 21st century marketing sets Alma Realty San Miguel apart from their competitors, it is the firm’s local experience that counts most to neophytes unsure of whom to trust with what will likely be the largest cash transaction of their lives.

Rosewood San Miguel and the internationally-acclaimed boutique Hotel Matilda are among the commercial development sites Alma Realty Partner Ben Calderoni has brokered in his eleven years of experience in San Miguel de Allende. He has also sold homes to numerous residential clients only too happy to provide full-name testimonials—a rarity in the realty industry—on the firm’s new web site, http://www.AlmaRealtySanMiguel.com.

“Being bi-national—Mexican and American—myself,” says Calderoni, “it’s easier to bridge the cultural gap buyers might face doing business here in San Miguel de Allende, whether from Vancouver or Mexico City. We also offer over a decade’s history of safe, secure transactions with our own U.S.-based trust or Stewart Title’s escrow services.”

Ready to join the four million new Boomers expected to make Mexico their next home over the upcoming 15 years? If so, be sure to visit Alma Realty San Miguel and learn how to best search for your new home in San Miguel de Allende.

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Gregory Gunter

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