San Francisco, CA and Paris, France (PRWEB) December 01, 2011
Fanrank, a fast growing Facebook application that rewards fans for spreading the word about the things they love, announced today that it has rebranded as Fanzy.
"Our vision for Fanzy is to own the social loyalty space by gamifying the experience of being a fan,” said Jeff Marois, Fanzy’s CEO. “As we continue to expand the ways that the app rewards fans, we’ve chosen a new brand that will appeal to a massively larger audience.”
Over the last few months, Fanzy has rolled out a series of new ways to reward fans. Marketers now have access to a rewards builder that enables them to reward fans with virtual content, discounts and more. These rewards can be targeted to influential fans across the Fanzy community for specific social loyalty actions. In addition, Fanzy now includes a robust set of virtual badges that are awarded to fans for social loyalty achievements.
Fanzy has now been added to more than 9,500 Facebook pages with a total reach of 150M fans. More than 180,000 influential fans have installed the application and share their fan activity with Fanzy on a minute to minute basis.
Among the brands, sports teams, online games and music stars using Fanzy are Hotels.com, online video game APB Reloaded and music stars All Time Low and Mindless Behavior.
Facebook users discover Fanzy on a tab of a Facebook Page. Once installed, the application rewards fans for social sharing on Facebook and Twitter, and other activity.
Fanzy can currently be added to Facebook pages at no cost.
Fanzy is a Facebook application that rewards fans for spreading the word about the things they love. Fanzy gamifies the experience of being a fan by rewarding fans for their activity around brands, TV shows, films, celebrities, sports teams, athletes and others.
The company’s website is located at http://www.fanzy.me and the app can be found at http://www.facebook.com/fanzyapp