If you are selling mail order only, it is hard to appreciate the quality and weight which I think is a big selling point.
Andover, MA (PRWEB) December 01, 2011
Spirit’s new Stainless Steel Sea-Sheller® is now available to the shellfish loving market and the “cool” kitchen gadgets arena. Typically manufactured in ABS plastic for fast-casual seafood restaurants, the Sea-Sheller is one of Spirit’s top-selling products, with millions sold year after year. The utensil is designed and patented to open shellfish like a zipper!
Over the years, the company received repeated customer requests to create a stainless model for upscale-casual restaurants and home use. After talking with seafood establishment operators and performing a hands-on information session with hospitality professionals, Spirit’s sturdy plastic Sea-Sheller has been transformed into a high-end utensil. Streamlined and hand polished, the new product is made of solid 300 series stainless steel (18/8), weighs about six ounces and is dishwasher safe. See it in use.
The heft and styling conveys the ideal quality for discerning customers. “If you are selling mail order only, it is hard to appreciate the quality and weight which I think is a big selling point,” commented the very first customer from Mukilteo, WA. He went on to say: “They look good, they feel good, they are very well made and finished…These are not only practical, but will not be out of place on anyone’s dinner table.”
Spirit’s new Sea-Sheller is also a valuable kitchen tool for professional chefs. When asked how it compared to lobster pliers, kitchen sheers or other shellfish utensils, Chef Mark Ainsworth, Professor at the Culinary Institute of America in New York, replied that the Sea-Sheller was “much easier to use for the claws and lobster tail” and that it was “very high end for the front of the house.” Regarding large shellfish served whole, Chef Ainsworth commented: “With this device it is possible to get the shell started in the kitchen. Speed to the table is important for food temperature reasons.”
Spirit hopes to get the product into a few choice kitchen equipment retail stores. For now, it is only available online at SS-SeaSheller.com or via affiliates and distributors. The product is currently offered in a Two Piece Gift Set for consumer use and a Foodservice Bulk Pack for institutional equipment distributors and restaurants.
Alaskan king crab and lobster are more readily available across the nation, and today’s shellfish eaters deserve the ultimate utensil for opening them. The Stainless Steel Sea-Sheller is that utensil.
Spirit Foodservice, Inc. is a U.S. manufacturer of disposable beverage and foodservice products like cocktail stirrers and picks, serving utensils, cutlery, straws and foam cups. The company has been in business for over 75 years.
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