Premier Men’s Accessories Retailer To Give Bloggers Fashion Makeovers

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Online retailer is experimenting with a new and unique way to market their website through social media and Search Engine Optimization. Every blogger that writes a review about will receive $30 store credit.

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...we want the men’s fashion bloggers out there to be aware of and all the great products and information we offer. If they introduce us to their readers, then we’re happy to thank them with $30 worth of merchandize.

Popular online retailer is offering men’s fashion bloggers an interesting incentive program, right in time for the holidays. Bloggers who write about and link to, will receive a $30 shopping gift certificate as a token of appreciation. A simple, fast and easy way for bloggers and website owners to earn $30 worth of fine neckties, bow ties, pocket squares and other men’s fashion accessories, the incentive program is intended to increase traffic to Bloggers need simply to post a review about or its range of products and email it to Bloggers will then receive a coupon code number that can be redeemed for $30 worth of merchandise on

In addition to carrying a stellar selection of men’s accessories, is a treasure trove of information about men’s fashion. The site offers “how to” tutorials, such as “How to Tie a Bow Tie” and “How to Fold a Pocket Square” and more. An informative blog offers men’s fashion tips and advises men on seasonal trends, how to color-coordinate accessories and outfits and how to dress for their specific body type. The Men’s Dress Code Guide counsels men on how dress appropriately on any occasion, with advice on what to wear at everything from a black tie affair to a job interview. Furthermore, a Tie Facts & Trivia section presents a wealth of information about the history of men’s neckwear.

“We’ve discovered that bloggers are such a strong force in getting the word out to our target audience. Our customers are typically style-conscious, cultured, worldly and well-read. Our research suggests that they often find out about new products by reading blogs,” said Hendrik Pohl, founder of “Naturally, we want the men’s fashion bloggers out there to be aware of and all the great products and information we offer. And if they link to our site and introduce their readers to our services, we’re happy to thank them with $30 worth of merchandise, absolutely free. We’re practically giving them a free mini-makeover, so they can experience the quality of our products for themselves and, hopefully, spread the word.”


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