Book Spills the Beans on How to Start a Successful Coffee Shop

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Thinking of starting a coffee shop? The second edition of Seven Steps to Success in the Specialty Coffee Industry is a must-read! In this newly revised and updated guide, Author Greg Ubert updates his proven recipe for growing an independent coffee house, sharing insights gleaned from twenty years of experience as founder and president of Crimson Cup® Coffee and Tea, a specialty coffee roaster and teacher of coffee shop business success.

Photo of copies of Seven Steps to Success in the Specialty Coffee Industry

Seven Steps to Success in the Specialty Coffee Industry

Crimson Cup provides everything a coffee shop franchise does and more—but without the franchise fees and royalties.

Thinking of starting a coffee shop? Before considering an expensive coffee shop franchise, check out the second edition of Seven Steps to Success in the Specialty Coffee Industry, a guide that helped launch hundreds of thriving independent coffee houses.

In this newly revised and updated guide, author Greg Ubert shares insights gleaned from twenty years of experience as founder and president of Crimson Cup® Coffee and Tea, a specialty coffee roaster and teacher of coffee shop business success.

“At Crimson Cup, our greatest passion is sharing our expertise with other independent coffee houses, so they can not only survive but thrive,” Ubert said. “Crimson Cup provides everything a coffee shop franchise does and more—but without the franchise fees and royalties.”

Seven Steps to Success offers a proven system for maximizing profits and peace of mind by creating a viable coffee shop business plan. The book shows how to:
1.    Choose the right location
2.    Set up space for labor-efficient service
3.    Get the right products and equipment
4.    Beat the coffee giants at their own game
5.    Train employees for maximum productivity
6.    Create a welcoming culture
7.    Present a clean, attractive store

The first edition of the book, published in 2003, has helped entrepreneurs start and grow hundreds of prosperous independent coffee houses. The new edition incorporates lessons and success stories from these shops as well as updated financial figures.

Seven Steps to Success in the Specialty Coffee Industry is available on the Crimsoncup.com website and on Amazon.com for $59.99.

About Greg Ubert
Greg Ubert is the founder and president of Crimson Cup® Coffee & Tea. Since 1991, the company has roasted and packaged quality, great-tasting coffee and taught business owners how to succeed in specialty coffee. Ubert published the first edition of 7 Steps to Success in the Specialty Coffee Industry in 2003. After teaching hundreds of entrepreneurs how to set up successful coffee shops, Ubert opened the first Crimson Cup Coffee House in 2007. Today, it is part of a network of more than 350 independent coffee houses, grocers, college & universities, and food service operations across 25 states that serve Crimson Cup beverages. ccct12012011

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Cheryl Claypoole

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